In today’s world, every business should be on social media. By 2021, there will be more than 3 billion people using social media. To go one step further, every UnFranchise® Owner needs to have a presence on social media. With all of these users on social media, there are tremendous opportunities to grow as entrepreneurs and business owners.
What social platform should you be on? No matter what platform it is, remember that building relationships with your customers is more important that selling products. Interacting and communicating with your customers can benefit you in the long run as opposed to the quick satisfaction of one sold product. Here are three social media platforms that every UFO should use to build their business.
Facebook is still king. In 2019, Facebook has 2.45 billion monthly active users. With a huge audience, Facebook provides the biggest chance for entrepreneurs to market and build their brand. How can UFOs use Facebook to their advantage? Between posts, links, images, and videos, there are many ways to showcase either business building tips or products. Plus, with Facebook live, UFOs can connect with their teams instantaneously without being present in the same room. Engagement is key so make sure to send messages to your teammates, business partners, and recruits whenever you get the chance.
Without a doubt, Instagram is one of the fastest growing social media platforms. On Instagram, it’s all about visuals. Whether it’s a picture or a video, Instagram is the place to highlight both your brands and your products through user generated content (UGC). If your goal is to sell products, take pictures or videos of yourself using the products and leave a testimonial as the caption. People are more inclined to trust reviews from users in the field when buying products. Take clear pictures or videos, write engaging captions, and interact with the users who comment on your photos!
If you love to receive breaking news and up-to-date information, then Twitter is the platform for you. Twitter relies on engagement between users, which means it’s a great platform to engage with teammates, recruits, and clients. We find Twitter to be the perfect platform to share news, pictures, and videos about the Shopping Annuity. UFOs could share updates about their business, conduct poll questions about products, and like/retweet/comment with other entrepreneurs.
— Shopping Annuity (@ShoppingAnnuity) January 16, 2020
What is your favorite social media platform? Leave your thoughts in the comments.