Social Media, it’s key for our business especially when wanting to expand your reach, and help better promote you. Having a social media footprint means you leave behind a trail overtime by uploading a photo and/or video on Instagram, share anything on Facebook, pin to your board on Pinterest, publish a video on Youtube and so on. You’ve got your social media profiles up and running, but now you have to gain a following.
It doesn’t have to be complicated, we are going to show you simple and easy ways to increase your visibility on your social media platforms in a few simple steps.
1. Promote your social presence everywhere
When we say everywhere, we mean everywhere. Make sure all your social media platforms are linked or have a link to your other platforms. You should encourage your team to do the same so you can reach a larger audience. Engage your consumers, there are so many simple ways to drive your followers to engage with your content – a simple reminder to like things if they agree is a simple way to do so.
2. Time your posts
There are so many studies out there which help best cater the timeliness
of your posting. But at the end of the day the timing of posts on social media is simple – you can use this guide to help time your posts. And to keep the posts ongoing be consistent. We recommend posting at least once a day to keep your followers interested.
3. Engage your audience
This is social media, which it does mean you have to be social. People on social media aren’t looking for a series of advertisements, they want to connect with you and relate to you. Ask questions, talk to your audience, share yourself – your achievements, your fails, eventful moments. People like to be able to relate to content, and they will engage with relatable content.
4. Thank your customers
Loyalty is so valuable. Address your followers whether it’s for their loyalty or if you’re addressing their complaints. Its a easy way to stay relative on social media, and it’s the simplest way to maintain customer service. Have gratitude, it goes a long way!
5. Be creative
Bring out your personality. Social media is here to entertain, and even though you are pushing your valuable shopping annuity content, you should also share interesting articles, funny pictures, cute animal videos, an event in your area, anything that engages and entertains your followers so you don’t come off as a robot. Be you!
6. Use Hashtags
# — you recognize this symbol? Yes that’s the hashtag symbol. Twitter started this trend, basically to explain what a hashtag is, its a hyperlink which groups posts together when you add # to a word. When someone clicks on the hashtag for example (#shoppingannuity), they will automatically be shown all the other public posts which include this hashtag. This adds so much value to a small business, because you can expose your content to a much wider audience.
7. Keep your pages clean of spam
It is very important to make sure you go through your social media channels and clean up any spam. Everyone gets spam – think of it like when you get spam in your email. The bigger your web presence is the more spam you will get on your channels. Make sure you address these as they add no value to your page.