All About Loren Ridinger’s New Palette, Super Power Mattes

We’re sure you’ve heard about the newest Motives eyeshadow palette that was inspired by Loren Ridinger, Super Power Mattes! Read below all about what you need to know and what you can do to market this incredible new product!

The team really wanted to create a palette filled with Loren’s go-to matte shades that anyone can enjoy. This palette has 10 of the most gorgeous silky and versatile eye shadows and even features a beautiful mirror inside surrounded by words of affirmation. We wanted you all to look in the mirror everyday and feel good about yourself so this serves as that daily reminder.

What’s your real-life superpower? Is it “Grit”, being “Bold” or being “Fierce”? If you pay close attention to the names of the shades in this palette, you may just discover that these superpowers live within you! The overarching message behind this campaign serves as a motivational and empowering way for you to connect with your consumers.



There are a few exciting ways you can share this new palette with your customers:

  1. Try on the new Super Power Mattes palette virtually with our new Virtual Try Me feature. Encourage your customers to hop onto your portal and try the featured look.
  2. Send a tutorial. We have provided for you photo tutorials located on so you can share across social media and directly to your customers. You can even use these  as a guide to host your own virtual makeup lesson and send it as a reminder to your clients to keep for future use.
  3. Share the new Super Power Mattes Instagram Filter as part of your social media campaign. April 28th is National Superhero Day and we want to see you post using the filter on that day to amplify this message on social media! Have your customers join the fun.
  4. Invite your customers to Loren’s VIP Beauty Lounge taking place Monday, April 12th at 8PM EST so they can connect with Loren and team. These events are always so fun. Link to RSVP is here:

Shop the Super Power Mattes Palette now!

Jacqueline Garcia-Casals

Jacqueline Garcia-Casals


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