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Before and After Motives Mascara

This month our Motives Beauty Advisors are focusing on all things lashes, from falsies or Mascara. We are rounding up some of the most dramatic before and after photos using our fan favorite Motives Mascara. Help your customers find their new lash best friend and learn which Motives Mascara is right for them!

(photo credit: Martha Tello Rosser, Nikki Keute, Ely Marino, Jay Navon)

All of the above before and after photos are using our Fiber Lush Mascara.

Motives® Lash Primer

A conditioning base that makes every lash look fuller and longer. The moisturizing formula helps to mend dry lashes for full, extended wear.


  • Conditioning formula makes lashes look longer and fuller
  • Goes on creamy and smooth
  • Adds texture to lashes so they appear thicker and fuller
  • Strengthens lashes
  • Flake-resistant formula

Motives® Fiber Lush Mascara

Get the look of false lashes without the work. Fiber Lush Mascara is formulated with fibers that adhere to your lashes making them look longer, fuller and drop-dead luscious. This one-step formula has been perfectly paired with a brush designed for a flawless application that resists smudging, clumping, and flaking all day.


  • Designed with fibers that adhere to your lashes, creating a bold false-lash look
  • Full bristle brush grabs the lashes from root to tip for instantly thicker-looking lashes
  • Builds lush, dramatic volume for a clump-free, gorgeous look
  • Creates lashes that resist smudging and flaking

Motives® for La La Mineral Volumizing & Lengthening Mascara

A mineral formula that intensifies your lashes with extra volume, expansion, and curls. The formulation is gentle and resists smudging and flaking.


  • Pulls up and curls lashes without the need for an eyelash curler
  • Hollow fiber brush allows for smooth, even application
  • Creates smudge-free, flake-free, celebrity lashes
  • Gentle on sensitive eyes
  • Exquisite, rich, mineral-based formula builds thick, beautiful lashes with every swipe

Motives® Lustrafy Mascara

A rich, hypoallergenic formula that volumizes your lashes, and resists smudging and flaking. The oversized brush builds thick, beautiful, bodacious lashes with every swipe.


  • Exquisitely rich formula and oversized brush builds thick, beautiful bodacious lashes with every swipe
  • Curls lashes without use of an eyelash curler
  • Non-comedogenic and hypoallergenic
  • Fortified with panthenol to lengthen and condition lashes
  • Creates smudge and flake-free, ultra glam catwalk lashes
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Sarah Slusher

Sarah Slusher