Have you ever had someone ask you “What’s that?” while you were using one of your favorite Market America products? Word of mouth is your best-selling tool. Be a product of the product and see results. Continue reading to learn how being a product of the product can make a huge impact in your business.
What does it mean to become a “product of the product” and how can one achieve this? To become a product of the product, one must learn about the products and experience their results for themselves. Since Market America follows a product brokerage model, UnFranchise® Owners can market the products for themselves. It’s not just about selling products. It’s about connecting people with products that can have a positive impact on their lives. Here’s an old, but effective video from our archives that show the power of being a product of the product:
Here’s what being a product of the product breaks down to which will help you to answer the “what’s that” questions when using a product:
There’s no way around it: if you’re going to be successful in this business, you have to use the products yourself. This is not because we are trying to sell more products; it’s because you must use the products and understand how they work in order to sell them. Think about this: if someone told you to sell Isotonix products but you weren’t allowed to try them, do you think you would be able to do it? Being a product of the product means that you have tried the product, understand how it works and how it impacts your life. And since you have amazing first-hand knowledge of it, you are able to provide your personal testimony to sell it effectively.
When your customers or friends ask you, “What’s that?” you can and should answer with what the product is and why YOU love it. Think about the products you have incorporated into your life and can’t live without. You could say they fit pretty well into your lifestyle, right? Awesome! Because understanding how they fit into your lifestyle is the key to showing others how they can fit into theirs. No one wants a product that they have to go out of their way to use or reap the benefits from; they want a product that is going to make their lives easier! And while all the products might not fit into your life, it’s important to figure out what does so you can teach your family, friends, and everyone else how much they’ve improved your lifestyle.
For example: if you love having a TLS Nutrition Shake for breakfast every morning, post a photo on Facebook showing the product and all the yummy ingredients you use to make your favorite morning beverage. When your friend asks you what your secret to beautiful, glowing skin is, tell her about Lumière de Vie®! When you overhear your friend complaining about taking large vitamin pills every morning, explain to them how the Isotonix delivery system works. Use your passion to be helpful, and sooner or later the requests for more information will start rolling in!
Becoming a Product of the Product is so important because it strengthens your belief in the quality and value of the products, supports your retailing efforts, and enables you to better serve your Preferred Customers.
Are you a product of the product? We want to hear your story! Share with us in the comments below.