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Choosing the right Supplement

Complementary medicines (also known as ‘traditional’ or ‘alternative’ medicines) include vitamin, mineral, herbal, aromatherapy and homoeopathic products; and is a $4.9 billion dollar industry. People take these supplements to make sure they get enough essential nutrients and to maintain their health.

As Australian consumers become more aware and conscious of their health and wellbeing, so does the need to maintain it. Due to this we have seen a rise in wellness trends with over 8.3 million Australians buying vitamins, minerals and supplements.*

Choosing the right supplements can be overwhelming, as not all supplements were created equal. So let’s look at what you should look for when selecting the right supplement.

1. Ingredients

Dietary supplements include such ingredients as vitamins, minerals, herbs, amino acids, and enzymes. Dietary supplements are marketed in forms such as tablets, capsules, softgels, gelcaps, powders, and liquids. All products labeled as a dietary supplement carry a Supplement Facts panel that lists the contents, amount of active ingredients per serving, and other added ingredients (like fillers, binders, and flavourings). The manufacturer suggests the serving size, but you or your health care provider might decide that a different amount is more appropriate for you.
Creating a superior supplement begins with quality ingredients. The raw materials used in Isotonix products undergo a comprehensive evaluation by our manufacturers to ensure that they meet stringent purity and potency requirements.

2. Concentration

Isotonix dietary supplements are delivered in an isotonic solution. This means that the body has less work to do in obtaining maximum absorption. The isotonic state of the suspension allows nutrients to pass directly into the small intestine and be rapidly absorbed into the bloodstream. With Isotonix products, little nutritive value is lost, making the absorption of nutrients highly efficient while delivering maximum results.

3. Absorpotion

Normally, when you ingest a daily vitamin or nutritional supplement tablet, your body must work for up to four hours digesting and absorbing the vitamins and nutrients. During this lengthy breakdown process, a percentage of the nutritive value is lost. But because Isotonix products are powders, none of the fillers, binders, coatings and lubricants that are common to tablet manufacturing are necessary. There are no gelatin capsules or fillers. As a result, the amount of time necessary to absorb a supplement is greatly decreased.

Concentration and absorption are factors that go hand in hand for the proper use of nutritional supplements. Concentration — the amount of nutrient dissolved in a given amount of a solvent such as water or stomach fluid — is usually directly related to the efficiency of nutrient absorption. This is especially true in the process of passive diffusion. Passive diffusion works when the concentration of nutrients in the lumen of the small intestine is higher than the concentration inside the intestinal cells. Since Isotonix products experience little dilution in the gastrointestinal tract, they arrive at the absorption sites highly concentrated, ensuring efficient absorption. Because of their physiological character, Isotonix solutions undergo very little dilution in the body before they reach the absorption sites. They are the ideal vehicle for rapid nutrient utilisation.

Isotonix products offer the fastest and most efficient delivery system of all nutraceutical supplements. Formulated using only the most advanced and scientifically proven ingredients, Isotonix products provide both rapid delivery and superior results. Isotonix products are completely free of binders and fillers common in traditional tablet and capsule products so you know that you are getting only the quality ingredients you expect. Isotonix has you covered with quality ingredients and products you can’t find anywhere else.




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Jacqueline Ballard

Jacqueline Ballard

Marketing Manager for Market Australia

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