Our CMO Peter Gold recently sat down with the folks at Bisnow.com to discuss the ever changing ecommerce landscape, and how companies like SHOP.COM are revolutionizing the game with loyalty programs and other features that give us the edge over traditional retail stores. The world is quickly moving from brick and mortar to click and order, and Peter’s interview really sheds light on the dynamics at play here.
Please take a moment to read this great piece from Bisnow – and be sure to share it with your fellow UnFranchise Owners as well. It’s a great bit of press for our company and just one more way we are leading the parade thanks to thought leaders like Peter! It’s also a great way for UnFranchise Owners to get a better understanding of the nuances of marketing and how incentives help drive consumer action.