By Leigh Raeder, Motives® Field Consultant
Can you feel the excitement? In-person meetings and events, including those hosted in homes, are taking off again and generating so much growth worldwide! It’s no surprise; our business has always been built by people creating relationships. In our line of work, the intangibles matter: a new relationship forged over coffee or a consultation, or a level of trust formed from a casual conversation at an event. In-person meetings and events provide a sense of intimacy, connection and exchange of energy that is almost impossible to experience through video.
We all make great connections when we attend a big event like the upcoming Market America Worldwide | SHOP.COM Leadership School 2023, but we also need to leverage in-person events in homes and other settings. Within my own business, I am finding that people want reasons to get together again, which means it’s the perfect time to take action! If you’re not sure where to start, visit UnFranchise.com. We have outlines, tools and resources for you to utilize so you don’t have to reinvent the wheel. Here are some ideas to inspire you:
- Hold an interactive skin clinic or beauty workshop. All three events detailed below have PowerPoints so you can provide guests with step-by-step instructions about how to use each product while educating them about its unique features. As you talk about the products, attendees can experience them firsthand by passing them around and trying them. In addition, you can use the UnFranchise Cost Breakdown flyers (linked below) to help you close the sale (and attendees can choose the package they find most interesting).
- All About Skin event. To hold this interactive clinic, you will need the nine products included in the Skincare Fast Start Kit (sold separately).
- Level Up With Makeup workshop. For this event, you will need the 11 products included in the Motives Fast Start Kit (sold separately).
- Beauty Boost workshop. You’ll need the nine products included with the Motives Beauty Advisor Application (sold separately) to hold this workshop.
- Host a Layered Trunk Show.
- Create an attractive display with your pieces. You can wear some, too!
- Download the Printable Ring Size Guide and Layered Look Book. Attendees can order their favourite pieces.
- Schedule one-on-one consultations. Download the Motives Cosmetics Consultation Guideand Skincare Consultation Guide to help walk you through the process.
- Extend effective invitations.
- Survey your network. Utilize the Beauty Essentials and All About Skin surveys to gather information and names as prospects to book for consultations and events.
Take advantage of the many tools and resources available on UnFranchise.com to help you initiate in-person business interactions. By taking action, you are leveraging the opportunity to not only build relationships, gain new customers and attract business partners but also fund your business. Have fun, keep it simple and be yourself. It’s time to grow!
