Welcome to the Day 1 Afternoon Session of MAIC2020.
Building Your Business with Motives – Lisa Martin and Leigh Raeder
Director of Field Development for Motives Lisa Martin and Field Consultant for Motives Leigh Raeder kicked off the afternoon session. Lisa explained that Motives is truly for everyone. Lisa said, “Beauty is big business. We’re not just pretty faces. We are powerful entrepreneurs.”
Even in a nontraditional year, it’s important to maintain a professional appearance while working from home. Motives has been proactive during 2020 because people need emotional connection now more than ever. We are all learning different ways to interact with others. Leigh mentioned that emotionally connected customers are more engaged with your brands.
Leigh said, “When you think Motives, think beauty with benefits.” These are things that we can all do: exude a positive attitude, focus on your goals, lead by example, step up and be the leader you want/need. No one has to be an expert. If you’re using the products, use virtual consultations to spread the word. Try 1 consult per week to start out. Do that 4 times and you can make up to $280 profit and 500 BV.
Lisa said, “Take action. There is no better time than now. Perfect timing does not exist!”
After the presentation, Cliff Floyd left a special video message about mental toughness and how entrpeneures are built to handle tough times.
New Products and UnFranchise Marketing App – Marc Ashley
President & COO Marc Ashley returned to the stage for his second presentation of the day. Marc started out his presentation by talking about heart disease and how it takes so many lives each year. Marc said, “If you don’t make time for your wellness by taking Market America products, you will be faced to make time for your illness.”
Director of nutraMetrix and Clinical Education Dr. Deedra Mason hit the stage to discuss health and wellness. Market America has products that are proactive, not reactive. Dr. Dee introduced the Heart Health System, which received a “product makeover.” Both prickly pair and citrus aurantium were added to the product to help maintain a health body composition. Dr. Dee laughed and said, “If you can’t make it, you need to take it.” A product that’s exclusive to Hearth Health System is Heart Health TriActive. It targets three major areas of health: arterial function, total cholesterol, and homocysteine levels.
While heart disease is the #1 killer, sleep is the #1 complaint in men and women. Unfortunately, humans deprive themselves of sleep for no reason. We should be getting distractions out of our bedroom such as television. If you don’t sleep enough at night, it can have a negative effect on your body and muscles. Dr. Dee announced that the company created a sleep product better through nature. The product is called Prime Sleep Melatonin Plus. This product is for anyone who may have trouble sleeping from work, stress, or other factors. It’s good for you and your wallets since it’s worth 75% BV and an UC of $19.95. Then, Marc returned to the stage and spotlighted a few watch parties around the world.
Marc transitioned into back-to-school shopping. Now more than ever, we have to pay attention to our children’s health. What many don’t know is that DNA Miracles can be used by all children under 18, not just babies. Our newest product for children’s vision is DNA Miracles Isotonix Vision. Marc said, “If you care about your children, you need to be giving them a vision product.” This product supports healthy vision, healthy eye tissue, night vision, and assists in easing eye strain. Then, Marc teased new products on the way such as a Thoymoquin with berberine, a male/female libido product, and a new ThermoChrome product.
Market America believes in samples and trial size marketing. The company has developed more convenient single serving packages that has helped you to market your products in trial sizes. In a groundbreaking announcement, Marc introduced Isotonix Daily Essentials Trial Size Sample Packets. It is the first professionally designed sample packet that can be sent along with your trial size product of Daily Essentials. Each packet contains three daily essentials samples along with nutritional information about the product as well as the key ingredients. It is available today on UnFranchise.com as a set of 10 packets and worth 40 BV. This will be the first of many sample packets the company will be offering. More are on the way!
The sample hooks the customer, but you need something to hook them in and that’s the UnFranchise Marketing App. This app is unlike any app Market America has ever developed. The packets work in conjunction with the packet. Once you hand them a packet, plug in their name and email in the app. Then, the app works for you. Over the next 7 days, the app will send a series of emails that include a thank you and follow up emails with product information. The app not only follows up with your customer, it also works as your personal assistant to remind you to also follow up with your customer.
More on the app
- Customer Development and Acquisition Tool – sync any or all of your contacts with the app. You can create a “hot” and cold” prospect list so you know who to work with.
- Share product information – videos, pdfs, etc. via email, text, and social media.
- Receive notifications when the customers view the content you send them.
- Actions Feed – follow each customers activity to see if they have viewed the content.
- Send samples to customers – You can send a single sample to a customer from your contacts and the company will mail it on your behalf with a professionally written letter. The sample will cost absolutely nothing and all you have to pay is shipping and handling. You can also share your website.
The UnFranchise Marketing App will cost $12 a year, which is $1 a month! ”
Retailing/Trial Size Marketing – Dennis Franks
Executive Vice President Dennis Franks danced his way on the stage in typical “Dennis-fashion.” Dennis said, “We have to do our part in selling the product as well as selling the business. Each and every one of you have the ability to deliver these products who are looking for them and looking for you.”
The four engines that power the UnFranchise Business: Product brokerage system, Internet Marketing & Shopping Annuity, One-to-One Marketing, and Training and Support. The gas for these engines is the Management Performance Compensation Plan. If you’re going to be a great retailer, you need products that you are passionate about. Dennis mentioned that in 2020, e-commerce and online sales are booming. UnFranchise Owners are essential because of the products we sell. Market America champions online businesses so our entrepreneurs were built to get through tough times like pandemics.
Dennis said, “What we need is 100% of all UnFranchise Owners to take advantage of this UnFranchise Marketing App.” You must activate your SHOP.COM website in order to access the app. The four pillars of the UnFranchise Marketing App are centralized digital content, samples and trial-size marketing, interactive selling tools, and activity feed for easy tracking. 3 ways to share a sample: UFO sends a sample via the app, customer purchases a sample from your website, and hand deliver sample. Dennis challenged UFOs to do a “30 Trial Size Marketing Samples in 30 Days” challenge.
Then, Dennis recapped many of the products introduced today such as the TLS Pumpkin Spice shake, Shopping Annuity Brand Immunitea, and Lumiere de Vie creams. Dennis said, “The new reality presents an opportunity to check yourself and those around you. Are you lucky or are you good?” Reminder, make your action your instruction!
Recognizing Your Success – Andrew Weissman and Jim Winkler
The following groups were recognized for their successful efforts in Market America: Guests and new UnFranchise Owners, Master UnFranchise Owners, Shopping Annuity Master Members, Coordinators, Executive Coordinators, Master Coordinator, Senior Master Coordinators, Professional Coordinators, Supervising Coordinators, National Supervising Coordinator, and Executive Supervising Coordinator. Andrew and Jim also announced the Challenge Winners for each Market America University branch.
After this segment, Jim discussed “JR’s Toilet Segment.”
Prime Joint – Scottie Pippen and Andrew Weissman
Vice President Andrew Weissman introduced 6-time NBA Champion and NBA Hall of Famer Scottie Pippen, who joined the stage via Zoom session. Scottie discussed his partnership with Market America and the Isotonix Prime Joint Support Formula. Scottie said, “I’ve had over 15 surgeries in my career. I needed something to support my joints. I wasn’t getting any younger.” Scottie mentioned that without the Prime Joint Support formula, he wouldn’t be as healthy as he is today.
Andrew explained how 30% of adults experience joint pain. Supplements for bone and joint health is a multi-million dollar industry. With a combination of Glucosamine, Pycnogenol and Hyaluronic Acid, there is no other formula on the market quite like this one. Scottie said, “Anytime you want to achieve in your life, you have to dream. You have to work hard at it. It’s about out working the next person and dreaming and your dreams can come true.”
After the segment, Melissa Gorga and Joe Gorga from the Real Housewives of New Jersey recorded an inspirational message for the crowd at home.
Community Builds Immunity – Dr. Deedra Mason
Director of nutraMetrix and Clinical Education Dr. Deedra Mason hit the stage to conduct a physicians panel. Joining Dr. Dee virtually were MD of Family Practice Laura Hamilton, MD of Physical Medicine & Rehabilitation Specialist Joseph Carfi, and MD of Functiontional Sports Medicine Cyd Charisse. Dr. Dee preached that “Community builds immunity.” At the core, illness prevention is the act of reducing one’s risk of developing illness.
Dr. Hamilton described how health span equals lifespan. Dr. Hamilton said, “People are just waiting around for an event, to take a magic pill, and get better.” People can control the course and decrease their chances for catching an illness. Your lifestyle can affect your health and it’s Dr. Hamilton’s job as an educator to give people the tools to live a healthy lifestyle.
Next up on the panel was Dr. Carfi, whose speciality is physical medicine & rehabilitation. His job is to prevent a future complication. Dr. Carfi said, “There are two pains. Acute pain and chronic pain.” Acute pain is natural while chronic pain is not good. You won’t be able to function well with chronic pain.Dr. Carfi suggested regular exercise, healthy diet, losing weight, and using supplements to support your body can help UFOs develop a healthy lifestyle.
Finally, Dr. Charisse explained metabolic fitness. Dr. Charisse said, “Sitting is the new smoking. One of the biggest disabilities as we get older is the ability to walk. Moving increases your metabolic fitness.” If you increase your energy, you’re going to feel better. Try to get up and move every 20 minutes. When you exercise, you produce a chemical in the brain that increases your memory and sleep quality. Dr. Charisse said for every 5 pounds of muscle mass you gain, you will burn 50 extra calories per day. Plus, remember that sleep is medicine.
Power Profile – Beth and Pip Black / Tammy Hu
Beth and Pip Black discussed their entrepreneurial journey, which started in 1992. Both of them lost their jobs in corporate America. Beth said, “Right there, we decided that one of us would never go back to corporate America.” In 1996, Beth was introduced to OPC-3 and eventually went to International Convention. After the event, Beth realized the investment in tickets and the business was worth her time and money.
In her power profile, Tammy Hu talked about how she needed a Plan B after her service in the military. Tammy said, “I don’t want to live an average life. I want to help as many people as I can and leave a legacy with this platform.” Tammy shared how she lost 46 pounds after she started using Market America’s products.
What was your favorite moment from Day 1? Leave your thoughts in the comments below.