One of the cornerstones of Market America that differentiates the business model is the product brokerage concept where not only is this a philosophy that increases retail sales but it diversifies retail distribution. UnFranchise Owners have the opportunity to expand their businesses into other verticals outside of their personal areas of interest. WebCenters is a business-to-business (B2B) division within Market America that sells digital marketing solutions to small-to-medium businesses (SMB). The SMB market is comprised of 30.2 million businesses in the US alone1. While the WebCenter division focuses on digital marketing products and services, it also start the conversation with SMB’s that may be looking to save money on their business overhead expenses (shop.com), reduce merchant fees (iTransact), create additional revenue streams (retail MA Brands, commercial accounts, APN program), or evaluate an exit strategy (UnFranchise Business model).
It just makes sense that every UFO would want to expand their business by adding WebCenter Owners and WebCenter Pro accounts into their sales and distribution organizations. With tremendous retail profits and BV, as well as recurring monthly BV, it can secure residual BV commissions for UFO organizations across the world. So how can a UFO tap into this market?
Prospecting is the art of building relationships, asking questions, and providing relevant information to possibilities who are looking for solutions. However, prospecting also begins with developing sources of possibilities. The best source of possibilities comes from referrals and with WebCenters, it is no different.
In order to develop a candidate list for WebCenters, think of individuals you know that may be personable, friendly, motivated, and well-connected. However, you can also create a large list of professional possibilities by identifying people that you know or that may know people who are:
- B2B sales reps
- Graphic Designers
- Web Designers
- Web Developers
- Advertising Reps
- Ad agencies
- Marketing firms
- SEO or Social Media agencies/firms
- Print companies
- Promotional products companies
- Sign companies
Why would these be a good fit for maWebCenters? Simply put, they have developed a skillset where they are already working with the SMB market related to IT, computer networking, or areas of marketing. They have already built trust and credibility with a clientele. These professionals may be looking for a vehicle to create residual income. And more often than not, they have a limited revenue potential due to having a linear stream of income. Whether it is being paid a commission on sales or being paid by the hour or project, there is only so much work they can handle. Therefore, by tapping into the WebCenter division, they could leverage teams of professionals in order to scale their clientele and businesses or to expand into other services they are currently outsourcing, leaving profits on the table.
With the WebCenter division, UFOs can create a strong network of business professionals and customers that secures an ongoing stream of BV and IBV. Whether a UFO has a background or interest in B2B Services, the WebCenter division is streamlined with tools, training, resources, and a proven system of success that anyone can leverage.
To learn more about the WebCenter Owner Program, visit: www.mawc411.com and click on the Evaluate tab.
- There are 30.2 million small businesses in this country, which comprise a whopping 99.9% of all United Statesbusinesses. As a note, we pulled this statistic from the SBA Office of Advocacy, which defines a small business as a firm with fewer than 500 employees. (https://www.fundera.com/blog/small-business-employment-and-growth-statistics)