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Friday the 13th: Market America Myths Debunked

It comes once in a blue moon, is considered to be unlucky by many, and when you are truly fearful of it, you have Paraskevidekatriaphobia. What are we talking about? Friday the 13th, of course! No one really knows when the fear of Friday the 13th began, but there’s no doubt that people hold their own conceptions, misconceptions, and superstitions about this day. Regardless of what you do or don’t believe, we thought today would be a great day to talk about some common myths and misconceptions UnFranchise® Owners might have about different aspects of Market America. So unless you have epistemophobia, the fear of knowledge, read on to find out the real truth behind these common misconceptions!

You must post on social media every day about products on your portal and business-related events to make it worthwhile.

Not true at all! When it comes to social media, it’s about quality, not quantity. If you’re still learning about how to use Facebook, Twitter, or Instagram, that’s ok – just focus on 1-3 social networks and learn those as well as you can. Put your time into building up a personal network of friends and followers, and fostering relationships with them. Posting about your business and products you sell everyday will give your friends the impression that you’re only their “friend” so you can sell products to them. Instead, post about things that matter to you, your family, your hobbies, life milestones, and the things you like to do in your free time. Incorporate a little bit of the business and the products you use most into your posts, like sharing a photo of your favorite MochaTonix® concoction or congratulating a new business partner on joining your team.

If I don’t know anything about websites, I can’t be a WebCenters Owner. 

Again, not true whatsoever. All you need is basic knowledge about the product and the ability to talk to business owners about their current website service or program. Take it from Ryan Stack, who was in college studying to be a history teacher when he discovered Market America and the WebCenters program. Sarah Rose Stack wrote a great guest blog post for us recently about building your business with WebCenters, which you can read here.

If I focus on one area, like Motives®, I can’t sell any of the other Market America products.

While we DO suggest focusing on one or two areas of expertise, that doesn’t mean you can’t sell Isotonix® products, AutoWorks™ products, or even PetHealth™ products. No, you shouldn’t try to be the best at selling every single one of the products. Rather, do what you’re good at, and make it a point to learn about the things you might not know much about.

I should try to recruit as many people as possible; it doesn’t matter if they’re right for the business or not.

Anne Alexander, Market UK’s rising star, said it best in this Shop Consultant Spotlight. “This business is not for everyone, and you shouldn’t try to make it for everyone. A ‘dry run’ is a great way of deciding if this business is right for someone and if the person is right for the business. You’re not desperate for people, you are simply looking for the right people, and the dry run assures prospects that we are not desperate to recruit. We are selective and want the best people to be a part of our business. The ‘dry run’ also shows your prospects how the business works, and if they can get someone they know to evaluate the business for them, 9 times out of 10 the evaluation is positive and they could potentially have their first business partner before they even become an UnFranchise Owner themselves. It really does work.”

If my friend quits, I should, too.

Sorry to tell you, but this is going to happen at one point or another. When a close friend or business partner gives up on their UnFranchise® Business, you’re going to be mad, sad, and you’re going to feel like maybe they know something you don’t. Don’t listen to that voice in your head. Instead, reach out to someone you respect and trust in your organization to discuss what happened and how you’re dealing with it. To get over this road block you must continue to build your business, and most importantly your belief. If your friend tries to get you to quit the business too, simply let them know that while you respect their decision, it’s not the right decision for you.

If I don’t bring a ton of people to a major event, I’m a failure.

False! While we all know that bringing as many people to an event is the best way to build your business, bringing only a few people doesn’t mean you’re a failure. Simply set a goal for how many people you will bring to the next event, and map out how you will achieve it. As long as you’re actively working to bring more people to an event, and doing the best you truly can, that is the best thing you can do to ensure your future success. We posted about this topic earlier this week if you’re interested in tips for bringing people to a major event.

You have to pay to watch MeetON broadcasts.

Wrong! While you do have to pay to watch some MeetOn broadcasts, we estimate that about 95% of the broadcasts and videos on MeetON are free. So what are you waiting for? Go sign up now!

There isn’t anywhere on social media for me to find useful information about Market America, our products, or SHOP.COM.

We threw this one into the mix in hopes that you don’t think this, but in the off chance that you do, we’re going to change that right here, right now! You can find helpful information pertaining to Market America, our products, events, and anything else you may need to build your business on our Facebook, Twitter, and Instagram. For updates about SHOP.COM including promotions, deals, Partner Stores, with increased Cashback, new Partner Stores, site features, and more, check out SHOP.COM’s Facebook, Twitter, and Instagram.

Can you think of any myths about Market America you’ve heard people talk about before? Tell us what it was and what your response was to “set them straight” (politely, of course)!

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Andrew Bonner, Lead Social Media Writer

Andrew Bonner, Lead Social Media Writer

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