Guest Post by Dennis Franks, Executive Vice President
If you believe Life is a Contact Sport, then you know you have to Get into the Game to win. Don’t be one of those arm-chair quarterbacks, or “Know It All’s” that sit on the sidelines and pretend to be an expert. When you decide to get in the game, then you have to take your best shot; every time! Here are some quick lessons I learned from being in the game of building a successful Unfranchise Business.
- Every action causes a reaction and every reaction causes an action. Nothing begins until you make the first move. You have to make an approach to begin a conversation to ultimately ask the question that will get you on your way to get the “desired outcome”. With that question, there should be a response or reaction that will cause you to react and ultimately it will be your turn to take another action. The volley continues until such time you are ready to agree to an outcome. You will know when the time is right from playing in enough games.
- When you make your move, make it where the results will have the greatest impact. If you approach someone about your products or business, be sure the person is someone who is likely to meet your qualifications. We are looking for self-starters that are well-connected, have communication skills, want more money or fulfill a specific mission and can afford to be in business or to purchase a product. Do your homework on where you find these types of people.
- Expect the Unexpected. Never underestimate your opponent (the person that you connect with) and do not second guess the unexpected, read the environment, look to respect their thoughts, be an active listener and respond to maximize the opportunity. Even with preparation things can happen out of the ordinary. Embrace the unexpected and adjust to the situation. It is just one more challenge to overcome, so make it a learning experience.
- Be certain the Road is closed before taking a new direction. Don’t be the person who sets a plan of action and then leaves it when the going gets tough. Dig deep to stay with the plan. The road will be filled with bumps and turns so stay focused and stay the course. Most times it will work out in your favor. You never want to get into a game and leave before it is over.
Apply the lessons and make your move with the other person’s best interest in mind. The results will be that you create a lifetime value with this person. Remember that preparation increases the odds of success, but always expect the unexpected. That way you will always leave with a lesson learned and maximize the opportunity. Finally, go into every game planning to win. Your preparation will lead to your best effort in working the plan.