Get The Look: Eyeliner Trends

Eyeliner is a classic makeup item most women own but are sometimes can feel intimidated and unsure how to use. Today we are sharing four different ways to wear eyeliner so your customers can find a style that best suits them.

Learn more about how you leverage our Motives product of the month: eyeliner, to help grow your business in this blog post. Be sure to share your eyeliner looks with us this month on Social Media with #drawoutsidethelines. 

#1 Smudged Eyeliner

This is the easiest way to wear eyeliner since it has a no-fuss approach. Nothing has to be perfect or precise. Use our Khol Eyeliners in Coffee and gently glide the pencil across your lash line. Then take a smudgeing brush or q-tip to smudge the line out for a softer “natural” look.

#2 Classic Winged Eyeliner

You can go as bold and tame with your winged eyeliner as you feel comfortable with. We have several Motives eyeliners that are perfect for creating the perfect wing, so find the one that your customers feel most comfortable with. Our Luxe Percision Eye Liner is generally most user friendly for creating an easy wing.

#3 Double Wing Cat Eyeliner

Once you feel comfortable with creating a classic wing you can take it up a notch by adding a double wing or a cat eye detail in the inner corner. For this look use our Liquid Eyeliner for percise work.

#4 Lining Your Waterline

Lining your waterline is a simple trick to make your eyes look open and awake. Use our Khol Eyeliner in Angel or Bare for a fresh-eyed look. Or for a dark smokey eye line your waterline with a black or brown to add drama.

Sarah Slusher

Sarah Slusher


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