There are approximately 330 million active Twitter users. Yet, not every business or in this case, UnFranchise Owner is on Twitter. If you are not on Twitter, you are missing an excellent opportunity to grow and expand your UnFranchise.
If properly used, Twitter can be an asset in your business building activities. Here are a few suggestions on how to grow your UnFranchise.
Post Compelling Pictures
They say a picture is worth a thousand words. Actually, a picture on Twitter is worth an increase in retweets by 150%. Users are five times more likely to engage with your tweet if it includes a picture. However, this doesn’t mean that you should post any picture. The picture should make sense and enhance your tweet. For example, if you’re tweeting about a product, include a picture of the product or a picture of someone using the product.
What could be better than having the essentials delivered right to your door? Fueling your Shopping Annuity with your purchase! 💰 📷: @cupcakecouchmama #ShoppingAnnuity #shoponSHOP pic.twitter.com/bB8VmvuKI3
— Shopping Annuity (@ShoppingAnnuity) November 4, 2019
Use Correct And Consistent Hashtags
Hashtags are an excellent way for audiences to search your brand or follow the conversation. Consistently adding new hashtags for every tweet might make it difficult to view your thread. If you are tweeting about a campaign in your business or a certain product, create a hashtag that represents your project and use it every time you tweet about the project. For our UnFranchise accounts, we typically use #shoppingannuity, #marketamerica, and #shoponshop in posts. This way, UFOs can search these hashtags and find posts that pertain to our company as well as previous posts we have sent.
— Shopping Annuity (@ShoppingAnnuity) November 8, 2019
Create Twitter Polls For Engagement
Nothing will help your brand more than engagement on Twitter. Customers love to give their input so one of the ways to ask for their input is through polls. Polls are great ways to encourage engagement. Ask questions in tweets to influence responses and reward their participation by retweeting their response or replying to their tweet.
Try out these tips on your accounts and see if it helps your business!