Happy International Women’s Day from Motives

Happy International Women’s Day to all of the amazing UFO and Beauty Advisor women in the Market America family! To celebrate, we’re highlighting, Co-Founder + Senior EVP of Market America and Founder of Motives Cosmetics, Loren Ridinger.

Women are the epitome of power. We are entrepreneurs, mothers, leaders and everything in between. We encourage you to reflect on all you’ve accomplished up to this moment and map out where you’re headed. As Loren has said, “A wise girl has her limits but a smart girl knows she has none.” Get to know a little about Loren below!

#1: Her Why 

Loren’s why is consistently her family. What is your why? Learn how to define your why here.

#2: Her Mantra 

“I can accomplish and achieve anything I dream of.”

#3: Her Current Motives Faves

Loren is currently loving the Thalia X Motives BESOS Palette as she says it is truly a palette for everyone and her go-to lip shades are currently the Motives Mavens Matte Liquid Lipsticks in “She’s a Doll” and “Daddy’s Girl”.

#4: Her Favorite Song at The Moment

Sometimes you just need to play some music and get pumped up. Loren’s current song on loop is “Sunshine (The Light) by Fat Joe, DJ Khaled and Amorphous. Listen to it here.

#5: Women Who Inspire Her

Take a look at your circle and make sure it’s aligned with your goals. From the Queen of Latin Pop, Thalia, to TV Personality + Businesswoman, La La Anthony and all the incredible females on the Market America team like Kim Ashley, Maria Checa and of course, her daughter, Amber Ridinger, there is no shortage of girl power in Loren’s circle. In addition to her amazing crowd, Loren is constantly being inspired by all of you!


We are so proud of all of the incredible Female UFOs and Beauty Advisors working at their business every single day. Take a moment to celebrate yourself and all your female customers today!


Jacqueline Garcia-Casals

Jacqueline Garcia-Casals


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