Between festive parties and happy family reunions, there’s no denying what an exciting time the holidays can be! But, as each week brings us a little closer to our favorite season of the year, UnFranchise® Owners are also celebrating the holidays as the perfect time to maximize their business with their favorite health + nutrition products. Learn more about how you can take advantage of the important days ahead and bring your business into 2019 with unbelievable momentum!
Share Consistently + Often
If you don’t have a strategy for your online business, it’s time to make one! With the tools available on Facebook and Instagram, you’ve got what you need to find out what your followers are responding to and when they’re responding to it! We know people are busy prepping for travels, parties, and gathering gifts so they may be spending less time on their phones. This means that posting infrequently or at the wrong time of day could leave your posts without the likes, comments, or even the necessary views to draw attention.
Rather than posting every week or responding to messages and comments “whenever you remember”, set aside 30 minutes each day to analyze what’s working, who’s engaging, and how you can make the most of every post and interaction!
Post Helpful, Relevant Content
Speaking of making the most of each post, you’re going to want to be sure you aren’t just cluttering feeds with spammy posts! Most of us really don’t like ads, even when they come from friends and family. A great way to avoid being secretly unfollowed (or just outright blocked) is to make sure your posts are time-sensitive and helpful! Try one of these ideas next time you need a little inspiration:
- Your favorite TLS® Shake with a healthy recipe
- Your morning Isotonix® Cocktail with a caption telling followers how it’s getting you through the day
- TLS® Trim Tea or Trim Cafe with a caption mentioning the benefits as compared to a regular take-out drink
- How your favorite product is helping to keep your immune system strong + body healthy under holiday stress
- Your favorite energy-boosting Isotonix® mix to get you through that end-of-day workout
The options are endless! The bottom line is that you want people to want to see your posts, even when they’re busy. So, give them something useful to keep coming back for! Check out this post for tips on taking great photos, and this one for some photo inspiration!
Take Advantage of Corporate Resources
One of the many benefits of being an UnFranchise® Owner is the access and support to consistent, high-quality corporate resources! From recipes to quotes and professionally-shot images to curated user-generated-content, corporate social media pages and blogs are your go-to for high quality material. Make sure you’re following and sharing from the pages below:
TLS® Weight Loss:
Oh, and did you know that your own high-quality, engaging posts could be shared on these pages?
How’s that for free publicity??
Host Healthy Holiday Parties
There’s a party every weekend (and a few sprinkled throughout the week) from October until January. Why not jump in on the fun?? Many people are looking for ways to stay on track or even lose weight over the holidays which makes this the perfect time to host a healthy holiday party! Try one of the following ideas to get people together, talking, and excited about how your products could make this the best, healthiest holiday season yet:
- Host an Isotonix® Cocktail Party
Use this time to showcase some of your favorite products and talk about why Isotonix® is the brand they’ve been searching for all along! Plus, they’ll get to taste some delicious mixes and maybe even go home with a trial-sized goodie bag!
- Host an Healthy Cook-Off
Everyone’s cooking and baking this time of year, and this isn’t always helpful when trying to meet or maintain weight loss goals! Why not have a few people over to create some TLS-approved recipes that they can use to get through the holidays? This is a perfect chance to show how amazing and flexible the TLS® Lifestyle is!
- Start a 21-Day Challenge (or just take names for later!)
Some of your more ambitious friends, family, and acquaintances may be willing to get ahead of the holiday weight gain by establishing healthy habits with a TLS® 21-Day Challenge! After all, it’s easier to keep up than catch up! Of course, not everyone is willing to give up their cakes and cookies. For those who want to wait until 2019 to get started, this is a good chance to take names and organize groups to head into 2019 way ahead of the game!
Making a list and checking it twice is great advice if we’re being honest, and not just for our jolly, December friend! All great plans start with organization, so it’s worth your time to sit down and take a look at your schedule and contacts as the calendar begins to fill.
Create a list that includes family, friends, and Preferred Customers and another that contains all of the events you’ll be attending or hosting over the holidays. This list is great for helping to determine those you want to make sure you’re in contact with and when you’ll be seeing them, and it also serves as a great tool for noting networking opportunities so they don’t pass you by. Don’t write off that office party – you might just find your next client, customer, or business partner there!
Preparation is everything in the beginning stages before the craziness of the holidays hit, so be sure you include the following information in your list! This helps to ensure you’re able to reach your contacts in whichever way is most effective and convenient for both you and them:
- Home Address
- Work Address
- Phone numbers
- Social Media Handles
What Do You Send?
Now that you’re organized and ready to reach out, what do you send?
Use your list of family, friends, and Preferred Customers to send postcards that encourage and welcome them to take their shopping out of overcrowded brick-and-mortar stores to your much more convenient (and cost-friendly!) SHOP.COM store! You can let them know about:
- Daily deals
- Cashback opportunities
- Coupons and discounts
- Your favorite stocking stuffer ideas
- Your favorite Partner Stores
- Top SHOP.COM stores
You could even highlight the savings + positive testimonials from other UFOs shopping online at SHOP.COM to really get them interested! Whether you opt for cards or letters, they don’t have to be expensive or difficult! It can be something as simple as the following example from Executive Vice President, Dennis Franks:
“Dear ______, I wanted to ask you to experience the great deals at shop.com/yoururl. This is my online internet business that I started that includes many of the stores you already shop. It would mean a great deal to me if you would do some of your upcoming holiday and special occasion shopping here. We are offering wonderful, discounts, free shipping and generous cash back. My favorite shop online stores are _______, ________, & __________. I am enclosing a preferred customer number to ensure proper credit for your cash back with each purchase. Thank you in advance for your consideration.”
Gearing up your UnFranchise® Business for the holidays just takes a little bit of time and effort, but that preparation is well worth it!
What are you doing to prepare your health + nutrition business for the holidays?