The Internet and social media allows businesses to be in direct contact with target customer. Social media marketing is inexpensive and gives brands instant reach to billions of active users. For these reasons, social media has proven to be one of the most effective channels to promote products online.
However, with every business aware of it, competition on social media has become intense. To overcome competition, it is important that you leverage latest trends & techniques and promote your product on social media creatively and consistently.
Read along for some techniques that will help you in generating more leads for your products.
Provide Social Proofs to build trust in your product
Customer review & testimonials act as an influencer that promotes your product to the consumer in a good light. It is always better that the consumer makes an informed decision by knowing other customers’ experiences, rather than after being influenced by social media advertisements. That is why it is mindful to make customer testimonials or user-generated content the face of your brand on social media.
Maintain relationships with a few key people who can help you inexpensively promote your business.
(i.e., bloggers, beauty editors,friends and family) Return the favor to them bu also promoting their business and efforts. Meet, Greet, seek and find your audience. exhibiting at trade shows and conferences helps your potential customer get to know you and your business. Help someone else. You will attract aspiring entrepreneurs, people who are trying to reach your level of success. Be a mentor to them and help them along the way however you can. By helping others you help yourself.
Run deals and promo codes on social media
Newly introduced but proven to be a good way to promote products on social media is giving away deals and promo codes. Provide special deals to your customers on social media regularly so that they remain engaged at all times. You can also do a little brainstorming on how you can personalize the whole concept of offering discounts & promo codes to make your customers feel special. For example, providing discounts on birthdays, putting names of discount credit cards, etc. This will help them turn loyal towards your brand in long term.
Advertise your product to reach wider
People like your page on social media because they are interested in your product. However, for businesses, there is a fall in organic reach on social media, which is why they need to put extra efforts to make sure their products are being seen by target audience. Social media ads boost your reach and can help you achieve millions of views on your posts. This in turn, gives your product the promotion you want for it and ultimately brings you more lead.
Share Creative Visual Content for Better Engagement
Images, videos and other visual content have proven to be most effective for engaging users on social media. So, by posting creative pictures or product demo videos on different social networks, you can bring huge attention to your product.
Don’t rush when it comes to branding your product
Closely survey the competition and think carefully about the messages you want to convey to your target audience. What sets your product apart, makes it better? Work with a professional designer to get a unique, high-quality design. On a tight budget or simply don’t know where to begin in finding and working with a graphic designer? Try a crowd-sourced graphic design marketplace like 99designs, where you pay upfront (starting at $299, with a money-back guarantee), complete a design brief template, launch a contest and receive dozens of different design concepts over the course of a week before selecting your favorite. It’s also a great way to meet a designer to assist you with other graphic design needs as your company expands.
More Helpful Tips
-Be a product of the product. Having your own results and experiences will allow you to share why you love the products.
-Offer 1 on 1 consultations. Meet with your client to better understand their wants and needs so you can become a solutions and customize a regimen personalized for them. Don’t forget to use the Skincare Consultation and/or skincare regimen guides which are free to download and print. The results of a consultation is an average of $100 in retail sales-Host an “All About Skin Event”: Utilize the event outline. It will walk you through how to have a successful, profitable, event. An event yields an average of $1000 in retail sales.
-Leverage tools: Have your network experience the Skincare Analysis (found on motivescosmetics.com) or your lumieredevie.com website.
-Educate your network with the Skincare Product Focus: Every month we feature a different skincare product and provide action plans and ideas on how to market them. You even have access to professional photos of the products.