Live streaming has become a popular way to communicate with social media followers all at once, especially within groups and business pages. In a digital world, tools such as Facebook Live are crucial for building an online business. Whether you’re social media savvy or blindly trying to navigate live streaming, we have a complete tutorial to get you started. Continue reading as we share ideas for live streams, a checklist of tools, and a complete tutorial to help you get started.
Ideas for Facebook Live:
- Team Meetings – Host team meetings and weekly check-ins to keep your team accountable between MAIC and MAWC.
- UBP – Host a UBP on Facebook Live. People are more likely to tune in or watch the stream on their own time.
- Weekly Product Spotlight- Host a weekly Facebook Live to showcase your favorite product and uses.
For an example of how we utilize Facebook Live, check out the latest GoNow Gameplan.
Before you set up a Facebook Live event with your followers, double check to make sure you have everything you need to get started. Most computers have an integrated webcam and microphone, however, it’s a good idea to verify prior to your start time. Also ensure that you have fast, reliable internet service. Facebook recommends at least 3Mbps UPLOAD speed, but of course the higher the better. While fancy equipment is always nice, the basics are a good computer, microphone, webcam, and fast internet. Now it’s time to get set up!
Setting Up Your Broadcast:
Step 1: Download OBS: HERE
Step 2: FACEBOOK
Step 3: Open OBS
Step 4: Add Video Feed
Step 5: Adding PowerPoint
Step 6: Adding webpage or desktop view
Step 7: Start your broadcast
Step 8: Transition through feeds
Do you utilize Facebook live for your business? Let us know in the comments below.