Guest Post by Dana Galpern, Executive Sales Team Member & UnFranchise Owner
“Sometimes, you just don’t know what you don’t know, and you don’t even know that you don’t know it.” How many times have you heard our Founder, Chairman and CEO JR Ridinger refer to this saying or something to this effect?
This is never more evident than when introducing the UnFranchise® Business to a new business prospect. The initial excitement that one gets when first seeing the simplicity and the power of leverage that the UnFranchise Business offers can sometimes be derailed by misinformation or misleading advertising that can be found on the internet.
As an UnFranchise Owner, it would be worthwhile for you to not only study up on the successful history of Market America | SHOP.COM but also to be aware of how information online for all companies can sometimes be misleading to those looking for more information. Whether it is distorted facts or deceitful ways others are using the internet to advertise their own products, all UnFranchise Owners must be diligent in their efforts to inoculate and prepare prospects for all information out there, both good and bad.
Below are some highlights to feature when teaching people about Market America | SHOP.COM:
- Established in 1992
- Steady growth for 27 years with world-class products and a proven business system
- Operations in 8 countries
- Created over 400 millionaires
- Customer base of over 6 million savvy shoppers
- Generated over $9 billion in accumulated retail sales
- Earned two Torch Awards for Marketplace Ethics from the Better Business Bureau (2013 and 2018)
In addition, please download and utilize the following Digital Education and Credibility PowerPoint presentation with your teams to learn more about our company’s incredible history and also how to recognize some of the practices being used online to malign companies with untruths and deceptive information.
When viewing the Digital Education and Credibility PowerPoint Presentation:
- Make sure it is in Slide Show mode and have your volume turned up to clearly hear the embedded videos.
In addition to the link shown above, UFO’s can also find the Digital Education and Credibility PowerPoint Presentation in the following ways:
- Simply click the link: http://bitly.com/345GGXJ
(There, UFOs will be asked to login into unfranchise.com and then taken directly to the presentation)
- UFO’s can login into unFranchise.com > Help & Training > Support Materials. They can search the term “Digital Education” and it comes right up.
So, even though there will always be times when “you don’t know what you don’t know, and you don’t even know that you don’t know it,” spend as much time and energy needed to learn the facts about Market America | SHOP.COM and to inoculate yourself, your teams and your prospects from any untruths or myths that they may find when searching the internet. This will go a long way to your success as an UnFranchise Owner.