Just Announced at #MAIC2021: What’s NEW in Motives

Introducing all the NEW in Motives announced at #MAIC2021!

Meet the Motives Sublime Collection

The Motives Sublime Collection includes 3 incredible new products: the Sublime Eye Shadow Palette, a set of two Luminizing  Jellies, and your new favorite makeup tool, the Motives Hand-Held Mixing Palette.

Social life is coming back, and it’s infused with festive optimism. Even if we need to keep the celebrations to a tight-knit group, we still need to bring on the glam. What better way to do that than with the Motives® Sublime Eye Shadow Palette?



The Sublime Eye Shadow Palette includes the following elevated shades (from top left):

  • Elevate: a neutral matte taupe
  • Divine: a pearlescent emerald green
  • Supreme: a gold-glittered smokey brown
  • Glorious: a shimmering champagne

Also part of the collection, the Sublime Luminizing Jelly!  Take a dip in this incredibly sublime, high-shine potion. Completely versatile and easily transitional, this jelly-like gloss will take your look to a next-level glow. This multitasking highlighter is designed to be worn over makeup to add a glossy look to eyes, cheekbones, lips, collarbones, EVERYWHERE! It’s our best-kept secret, and we are obsessed.

New Makeup Essential Alert! Motives Hand-Held Mixing Palette

Maximize your mixing skills with the Motives® Hand-Held Mixing Palette — an essential makeup accessory to keep on your vanity or in your artistry kit to mix all your favorite formulas easily, cleanly, and safely.

Introducing 3 Amazing La La Liquid Lipsticks 

Just as fierce as La La herself, this new lineup of richly pigmented shades will have you experiencing obsession at first swipe. Unleash the beauty of this long-lasting, cushiony formula that is infused with nourishing ingredients that will not only keep lips lavished in “go get ’em” color, but also keep lips soft and hydrated.

Two New Lip Kits Have Been Added To The Lineup

You LOVE our Motives Lip Kits so much so we had to introduce two new shades! We have a feeling these may be your new favorites.  Déjà Vu is a universally flattering vibrant pink and Romance is a dreamy nude pink. Try them on now here. 

New to The Motives Virtual Try Me Tool

You can now try on a full face makeup look featuring our Super Power Mattes Palette!  You can try on all the exciting new products we just announced by visiting each product page and taping the “TRY ME” button. More shades, more looks, more value for you and your customers.


So what do you think?! Preorder all the new so you can be the first to get your hands on them and try them on using the Virtual Try Me tool! 

Jacqueline Garcia-Casals

Jacqueline Garcia-Casals


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