Welcome back to another edition of “Keep Growing with JR Ridinger.” On this week’s edition, JR discusses the Uberization of the Shopping Annuity.
The goal of the Shopping Annuity is to make it so convenient and easy to use that it becomes addictive. After taking the Shopping Annuity assessment, UFOs can practically push a button and get everything they need ordered and delivered at their convenience. This works because of digital aggregation, our tracking system, and the Universal Shopping cart with SHOP.COM to provide UFOs with whatever they need.
Take a look at Uber over the past couple of years. It came out of nowhere and took off over night. Now, it’s a household name that people depend on everyday. Uber uses a digital business model to pair drivers with riders. It aggregates all of the drivers by location and matches them with the rider in real time. Uber does not own any cars, but they partner with independent drivers and the payment is super convenient.
The characteristics of Uber are very similar to those of the Shopping Annuity. Market America / SHOP.COM partners with stores just like Uber partners with drivers. Drivers are like UFOs in the fact that they are both independent entrepreneurs. The Shopping Annuity uses digital aggregation and the tracking system to match people to product and product to people.
Eventually, our company will be able to fully uberize the Shopping Annuity. If the Shopping Annuity takes off in popularity similar to Uber’s rise to prominence, then the power of the economy will truly be back in the hands of the consumer.
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