We all feel it. The excitement coming off MAIC2019. New products. Website enhancements. Connections with other UFOs. A renewed sense of purpose; solidified goals. And then you get home – to kids, family, school starting, jobs, etc.
We know we build from event to event, so the big question becomes: how do you keep the momentum rolling?
I ran into this after MAWC2019. I didn’t want to leave a convention without showing substantial growth in the following 6 months. And we did. So, the best thing I can tell you is what I did with just one business owner post-convention that proved successful; and, that as a team, we plan to duplicate to create even more momentum.
TIP #1: GET ORGANIZED
With so much swirling in your head, it’s easy to get paralyzed. Set aside ONE DAY or ONE EVE to complete the following tasks. Of course, it is best to do these with business partners, but even if it is just you, do it anyway and have a senior partner take a look at it!
- Define your why. Are you clear? Without this it is difficult to build amidst your crazy life. Get clear on your biggest driver for building your SHOP.com business. And it is the best form of leverage for your senior partners to use to help keep you accountable.
- Re-define your goals, action plan, and to do list. If it’s just one new partner you would like to start their business per month, how many plans will it take to get there? Do you have your list? Get help if you need it, but make sure you know your target and a clear path of how to get there.
- When do you work for you? Create a schedule. We are all busy but we all have the same number of hours in a day. Early on my husband forced me to have a schedule so I could block out time for phone calls, times I could conduct meetings in person or online, etc. Without it, I flailed.
TIP #2: KEEP YOUR FOCUS NARROW
Don’t get shiny ball syndrome. NutraMetrix! TLS! Motives! Debt Shredder! New products! New tools! Can you incorporate it all!? Keep your focus narrow until you are duplicating well enough to expand. Keep the main thing the main thing. Use products. Create new clients. Show the business model. That is the basis for everything in our business.
For me, I am clear that TLS Wight Loss Solution is still my focus for building a client base and expanding with new business partners, but I will find ways to also incorporate our new products.
TIP #3: USE NEW PRODUCT LAUNCH EXCITEMENT TO CREATE NEW CUSTOMERS
Have you tried our new products? How can you sell what you haven’t tried?
I use the excitement of these new product launches to help create new clients. I focus on benefits and will try marketing strategies like getting 10 people to try each product and report their results back to by giving a 10% discount to the first 10 people that agree to try it.
TIP #4: WHO CAN YOU BRING WITH YOU?
Gary Rogers always used to ask me, “who on your team is worthy of your time that you can help earn more income and bring to the next level?” I posed a question to my team at the last convention; and, the people who were willing to work and wanted accountability received the majority of my time. I have worked closely with those people since with one simple goal: bring on one new person to your team per month. It may not be the pace of Elizabeth Weber but if everyone on your team did just that, everyone would hit $2100 a week!
The action plan was simple: without fail, get this business in front of 1-2 new people per week. We did this. Each person who has followed through has brought in one person per month! What do you know, the system works!
TIP #5: NOTHING REPLACES FACE TO FACE
You cannot keep a team together solely using social media and virtual connections. Though I rely heavily on social media to disseminate information at times (and to reach a large group that spans many states), nothing can replace face to face contact. Get back into someone’s home even if it takes more time. Schedule corings with even 4-5 people to keep core groups together, excited, and accountable.
TIP #6: KEEP IT FUN. SCHEDULE CORINGS. BUILD IN TEAMS.
My best memories happened while we were on our way to build the business. Going to show a business plan or run a wellness event, I can remember laughing in the car with my business partners. We never worried about the outcome, just the activity. When we were together having fun, building the business was fun. Everything done in teams is easier.
We also hold “corings”. It is in this setting that you solidify relationships, move tickets, role play, and can follow through with results-producing activities (everything from showing the plan to showing a new person where you shop online).
TIP #7: ALWAYS FOCUS ON THE NEXT EVENT.
There is a reason we build from event to event. Take the excitement you feel right now to create momentum by bringing more people to the next event. Your calendar should have your next local, regional, and convention already in stone. Have tickets in hand so that as you start a new business owner, you are prepared to help them get trained. The only way you can let the system work for you is if you have people plugged into the system
The bottom line: with a little attention to creating a plan and repeating the basic business-building activities, you will naturally create momentum moving into the next event.
Don’t go to another event wishing you had done more. As it has been said, time is your most valuable commodity. It’s the one thing you can’t get back. You invested in yourself by attending convention…make it worthwhile. Take the first step. Success will snowball one you get it rolling downhill.