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LDV Hommes: National Men’s Day

Today is International Men’s Day and we are honoring men’s skincare! When it comes to staying healthy, the focus stays on fitness and diet. Skincare is normally neglected. From the sweating at the gym to applying fragrance-filled grooming products, the male face can be exposed to bacteria and irritants daily. With that considered, skincare is crucial for men because sexy starts with your skin. 

3 Essential Steps for Men’s Skincare

Lumière de Vie Hommes has elevated skincare for men. The modern day man cares about their skin and is a great market to dive into.  Learn about the products and educate your male customers why they should commit to a daily skincare routine. Let’s lean into the power of skincare!


1. Cleanse

First essential step is cleansing your skin. The LDV Hommes cleansing gel that effectively eliminates dirt and excess oil for clean, shave-ready skin. Designed for the modern man, the creamy lather gently cleanses and preps the skin for a comfortable shave, while cucumber extract awakens the senses. Want to elevate this step? Exfoliate two to three times a week.

2. Tone

Second essential step is using a toner or toner pads. This removes all the excess oils and traces of dirt that the cleanser might have missed. It helps to support a radiant complexion by promoting healthy skin hydration, effectively reducing the appearance of rough, dry skin for a softer, smoother complexion.

3. Moisturize

Third essential step is to finish off with a moisturizer. The LDV Hommes Hydrating Aloe Cream is an ultra-light, hydrating cream that smooths even the toughest skin. Formulated to deeply moisturize and help maintain elasticity, the aloe-packed cream reduces the appearance of redness caused by shaving, while hyaluronic acid improves dry skin.

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Christine Cabreja

Christine Cabreja