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#MAIC2018 Complete Recap of an Incredible Event

The 2018 Market America International Convention was full of magical moments from start to finish! The four-day event included phenomenal featured speakers, powerful power profiles, hot new product releases, and more! There was so much excitement throughout the event that you may have missed something along the way. If you didn’t have time to read our daily recap blog posts, or if you were unable to join us in Greensboro, here’s a brief overview of what went on over the 4-day, business building event!

New Products!

We launched a lot of new products at this event plus a whole new product line, which you can find out more about by clicking the links below.

Motives by Loren Ridinger: Motives Cosmetics just launched the much anticipated 2018 Fall/Winter Collection, In the Mix! Featuring five stunning new products, including the Motives® In the Mix Palette, these cosmetics will be flying off the shelves!

Lumière De Vie® Hommes: On day 3, Amber Ridinger-Mclaughlin and Kim Ashley officially launched the new Lumière de Vie® Hommes, a line designed specifically for men. The first products of the new line include Lumière de Vie® Hommes Hydrating Aloe Cream, Lumière de Vie® Hommes Conditioning Beard Elixir, and Lumière de Vie® Hommes Cleansing Gel.

Lumière De Vie®: Coming in early Fall, two new AMAZING Lumière De Vie products will be available! We can’t wait to get our hands on the new Lumière de Vie® Rosé Refresher and Lumière de Vie® Renewal Elixir!

Royal Spa: We not only have four new Royal Spa® products to share with you all, we are also revealing the new rebrand!! Not only are you going to love the new look, you’re going to fall for the 4 new Royal Spa products that include three Sugar Scrub items!!

TLS® Trim Café: Trim Tea has been a HUGE hit since it’s launch, and now we have something for everyone! Marc Ashley announced the newest addition to TLS, Trim Cafe! Order yours today!

Probiotics 10: A new health and nutrition product, Probiotics 10 was met with a cheering crowd when Dr. Deedra Mason shared the benefits of this amazing new probiotic. Keep your gut health on track with the best probiotics supplement on the market: Probiotics 10!

Shopping Annuity Brand: The Shopping Annuity Premium Natural Toothpaste has been such a hit as it’s a product that everyone uses daily. We wanted to give you more ways to convert your spending into earning with Shopping Annuity products. That’s why we’ve officially released Shopping Annuity® Premium Deodorant, Shopping Annuity® Hand Sanitizer, and Shopping Annuity® Organic Foaming Hand Soap! Add these products to your Autoship today!

Main Presentations:

Marc Ashley:

No one moves a muscle when President & COO of Market America Worldwide, Marc Ashley, takes the stage for his presentation for fear of missing something amazing. Marc always brings the WOW factor the event with product announcements, SHOP.COM enhancements, and Shopping Annuity advancements. This year was no different, Marc brought it all on Friday! After Marc announced two new health and nutrition products, Trim Cafe and Probiotics 10, he announced future products that are already in the works- TLS Kreamer (keto creamer), Pure Marine Collagen, and Isotonix Greens.

Marc’s goal is to create more consumable products with Market America and the Shopping Annuity so UFOs can earn more BV. The first product created was the Shopping Annuity toothpaste, which gives UFOs 50% BV. Now, SA organic hand soap, SA organic hand sanitizer, and SA deodorant will be available to order next week. The goal is to make these products global. On the horizon are razors for men and women, shaving cream and shave balm, mouthwash, sunscreen, personal wipes, and premium coffee. All products are on the Shopping Annuity Line and will allow UFOs to earn BV on these purchases.

In a groundbreaking announcement, Marc introduced a game changer, which involves double IBV. Marc said it’s “time to go back to the basics.” The IBV machine is currently being built and starting next Thursday, IBV will begin to increase significantly. For example, The Home Depot currently has an IBV rate of 2%. As of next week, it would’ve been 4%, but it will increase to 5%. will go from 6% to 16%. These are just a few of the hundreds of stores that will offer more IBV. Marc then showed how UFOs can double and triple dip on purchases through eGift Cards. Market America is allowing you to order 50 IBV of Market America products each month on your UnFranchise AutoShop towards the IBV Compensation plan.

Steve Ashley


At the end of Marc’s phenomenal presentation, he brought President & COO of SHOP.COM, Steve Ashley, to the stage. Steve announced that SHOP.COM is the 65th ranked online marketplace on the Internet Retailer, #96 in the Asia 500, and #1 on the Top Ten List for online retailers. The fastest growing site is SHOP.COM Global and the site ships to over 190 countries. In order to receive faster shipping, expedited shipping will now be offered for various products.

Steve then shared major announcements for SHOP.COM, including a SHOP.COM Sidekick that will stay with you on the page which will make seeing your cart simple. Click a product and add it to your cart and you will see it in your sidekick. There’s no reason to leave the page.

Steve then introduced the SHOP.COM Concierge Service. This will first start with UFOs and then eventually reach your customers. Build your list by uploading your products via the list, product image, or keywords on SHOP Concierge. This will create your online grocery list so you don’t have to spend an hour or two to find them. Your Concierge will offer you multiple options to find you the best deals and prices. It’s like walking into the grocery store and your cart is already filled! Stay tuned for updates!

Loren Ridinger:

Day 3 was absolute inspiring from start to finish- Loren to JR!

The Close: 

JR Ridinger’s close was out of this world! Throughout his closing presentation, JR used many visualizations to drive his point home such as a giant brain, giant keyboard, the hamster wheel, and a large magnet. JR explained the billionth of a volt that went off and convinced him to create Market America. JR started to discuss his past and how he uses it to better himself in the future. The future does not have to be scary. We can determine our destiny and the future.

Market America and our UnFranchise concept is unlimited, but it’s like a fluid. It’s real like a vessel. The fluid will go into any container. You pour it in and it will become what you pour it in. This is similar to the business. Market America can go into any person, and it will become apart of you. You can determine what you want it to be. Negative people will only bring you down. JR said to free yourselves of this negativity. “I am brainwashed to be exactly what I am and have right now. I don’t like it and deserve better and I am going to change that starting now.”

In a visual example, JR had a giant brain onstage to show how it can be programmed. “Anything the mind of a man can conceive and believe, it can achieve.” Visualization is real. If you can see a result happening, it can and will happen. All things are possible in this business if you believe.  JR did a live demonstration about programming the brain. The brain has a magnet. It attracts light and it attracts ideas that you want. You have to think positive in order to attract positive ideas. Everything you do, see, hear, smell, and touch programs your brain. You have to experience things in order to program it. Your brain can be programmed to succeed in Market America. Once you get the billionth of a volt, you can attract the right people to your business. The brain will warn you when people are not right for the business. The more go nows, the more bolts that go off. When your why goes into your brain, good ideas materialize.

In his grand finale, JR recreated the exploring space video with his grandson, Ayden, where they simulated landing the Shopping Annuity on Earth. The moral of the video is to show that “crazy” ideas can become a reality. Landing on the moon was once an impossible task until it was done. This is parallel to the Shopping Annuity. Converting spending into earning was once an unknown concept. Now, it’s a reality. JR believed his ideas could change the world and in 2018, they continue to impact lives all over the world. The Shopping Annuity has landed. We are the disruptors!


Want even more info about what went on at the event? Read our daily morning and afternoon session recaps:

Day 1 Recap:  Morning Afternoon

Day 2 Recap: MorningAfternoon

Day 3 Recap: MorningAfternoon

Day 4 Recap: Full Session

Video Resources: Check out all the new video resources that debuted on stage at MAIC 2018 HERE.

MAIC in the News: MAIC 2018 made headlines all weekend long! Check out all the media coverage HERE.

We had a great time at the International Convention and encourage you to purchase your 3 tickets to the 2019 Market America World Conference! We promise to come back with more products, more advancements, and more business building lessons from our executive team! See you in Miami!

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Ashley Purnell

Ashley Purnell

Director of Corporate Social Media