Welcome to Day 1 Afternoon Session of MAIC2019. This session included Dennis Franks, Maria Checa, La La Anthony, Elizabeth Weber, Phil Guido, Andrew Weissman, and more!
University Majors – Dennis Franks
Executive Vice President Dennis Franks kicked off the afternoon session with an impromptu dance party! This presentation was all about Market America University and its majors. The university was created to simplify our business and increase the opportunities to sell products. The university promotes profitability and stability.
Dennis introduced Maria Checa, Creative Consultant for Motives, to the stage to discuss Motives. Maria stressed how making decisions and setting goals can lead to accomplishments. “You need imagination, a vision, and of course, a goal.”
Maria highlighted the newest Motives palette, Visionaire. Visionaire is a lip and cheek palette that will arrive this September. The colors are available for everyone because they’re sheer and becomes one with your skin to give a flush look. Maria said, “We shouldn’t put people in a box. You can wear anything you want and make it work.”
Following Maria was actress, author, and entrepreneur La La Anthony. La La said she gives herself five daily reminders everyday in order to motivate and inspire her. La La said, “Today’s goal is to be better than you were yesterday.”
Then, La La continued to motivate the crowd with wise sayings like “the only one who stops you is yourself.” La La ended her presentation by thanking the crowd for supporting her new palette.
After La La, TLS Director of Sales Melanie Nelson entered the coliseum with tons of energy. Melanie stated that she struggled with weight problems since junior high. However, she decided to change her life. She found her power, overcame obstacles, and lose the weight.
Melanie said that she strives to help people become the best versions of theirselves. “I was humbled to join the TLS team and help people change their lives,” Melanie said. Melanie announced the Find Your Fit Challenge.
Director of nutraMetrix Brandi Murphy came on the stage to discuss health and nutrition. She may be the director of nutraMetrix, but Brandi loves to sell products from DNA Miracles. Brandi discussed the DNA Miracles 3-in-1 shampoo, body wash, and bubble bath and how kids love it!
Dennis also featured other majors such as nutraMetrix, WebCenters, and Shop Financial.
Retail Marketing – Dennis Franks, Phil Guido, and Quimby Franovich
Executive Vice President Dennis Franks transitioned to his next topic, retail marketing in the 21st century. Today’s marketing includes new technologies to communicate the shopping and buying experience. Dennis suggests to continue to do pop ups, trunk shows, and parties. Furthermore, the best time to offer referrals and referral coupons at these at home parties and pop ups.
Director of GMTSS Phil Guido joined Dennis to discuss trial size marketing. Essentially, Trial size marketing happens when UFOs share a few products with new customers in order to give them a taste of the products. It’s like test driving a new car at a dealership. Trial size marketing can find new customers, create more sales and retail profit, and generate more BV.
Try this out. Let 10 people per month try 3 packets of Isotonix Daily Essentials FOR FREE! “I’m helping with a survey. I can offer you free daily packets if you try this for me and give me feedback.” Keep up on your customers. Send them a text to make sure they use the product. If they don’t respond, give them a call the next day and send them the informational video again. They try the product and don’t want to move forward, then let them go. If they want more, then continue pursuing a business relationship with them.
Phil gave some tips on how to deal with questions you might receive. For example, if someone asks about the daily essentials, be creative. “It costs less than a $2 cup of coffee per day.” Don’t get so concerned about the no’s. If you get 3 yes’s and 7 no’s, that’s a great percentage still. The more no’s you get, the more you are showing the plan. Don’t worry. Keep showing the plan and you’ll eventually find your Go Nows.
After Phil finished, Supervising Coordinator Quimby Franovich shared how she retail markets in the field. Quimby uses four keys to a successful event: 1) Must have fun, 2) create the right environment, 3) leverage a unified team, and 4) master duplicatable event systems. Throwing “mix-n-mingle” events are great for like-minded entrepreneurs to meet up, try products, and learn about the business.
Business Building Breakthroughs – Andrew Weissman and Elizabeth Weber-Walliser
Vice President Andrew Weissman and International Field Chairman Elizabeth Weber walked onstage to explore business building breakthroughs. The first approach discussed was the evaluation approach. The evaluation approach makes it easier and fun with no pressure. Ask people to evaluate the business. You may or not be interested, but at least it starts a conversation.
In two on one personal evaluations, it helps to build relationships with your clients and customers. Andrew said, “The key is to show people who believe what you believe. Express your passion for the business and it will attract other people who have similar thoughts and ideas.” Elizabeth said, “They’re interviewing me by asking questions and I’m interviewing them to see if they’re qualified.” After the initial interview, this should lead to a trial run.
People lead to people so it takes a lot of meetings and conversations to meet the right people aka the Go Nows. The people you build relationships with now are possibilities later. Timing is everything – it’s only a matter of time. Repeat 2 personal evaluations ever week.
Andrew and Elizabeth invited a select group of UFOs onstage to share their breakthroughs in the UnFranchise. The UFOs were: Beth Black, Philip Black, Frank Lopez, Amber Lopez, Rebecca Morehead, Steve Morehead, Tanya Hoevelman, Kevin Byer, Becky Byer, Reese Yau Leng Seah, Emily Pennito, Carl Eklund, Trinity Haskins, and Cullen Haskins.
Business Building – Kevin Buckman
When it was Executive Vice President Kevin Buckman’s turn to present, he wanted to stress business building and how UFOs need to be a product of the product. Kevin mentioned there have been UnFranchise Business updates such as an emphasis on Base 10, developing repeat customers, evaluation approach. Also, the Master UFO requirements changed from spending $3000 to creating 300 IBV per quarter. Authorized trainings like the Basic 5 and NUOT have been revised and enhanced.
Continuing with the theme of updates, the Fast Start program has been revised to take advantage of trial size marketing. Then, Kevin brought up a new update to UnFranchise.com called Inventory Management. UFOs will be able to load all of the inventory that they have that’s still sellable. This will launch on August 28th. If it’s not in your inventory, then you won’t be able to create a sales receipt.
In simplest terms, UFOs order items in quarter 1. In quarter 2, you let the company know what you used and how much you still have in inventory management. Items from previous quarters will need to be assigned by the end of the quarter. Kevin said, “If you’re doing the right thing, then they’ll be doing the right thing.”
Recognizing Your Success – Andrew Weissman and Jim Winkler
Vice President Andrew Weissman and Vice President of Sales Jim Winkler closed the afternoon with the “Recognition of Success” segment. The following groups were recognized for their successful efforts in Market America: Guests and new UnFranchise Owners, Master UnFranchise Owners, Shopping Annuity Master Members, Coordinators, Executive Coordinators, Master Coordinator, Senior Master Coordinators, Professional Coordinators, Supervising Coordinators, National Supervising Coordinator, Executive Supervising Coordinator, and the Million Dollar Club.
National Supervising Coordinator Jimmy Wu closed the day with his story in Market America. Jimmy explained how he shut out all of the doubters of this business. “This is a system and it’s already working. Listen to the people who are successful. It’s all about the GMTSS,” said Jimmy.