Market America | SHOP.COM, a global product brokerage and internet marketing company that specializes in one-to-one marketing, is pioneering the way technology is used to help its thousands of global distributors (known as UnFranchise® Owners [UFOs]), increase their individual business sales through the company’s bimonthly soon-to-be online magazine.
Traditionally, distributors use print and online collateral as sales tools to help educate their current or potential customers about the various features and benefits each product or service they have to offer can provide. Once a customer is interested in a product or service, the customer can call or email the distributor to place an order. Now, through its partnership with DCatalog, Market America | SHOP.COM is not only digitizing but personalizing its bimonthly magazine — meaning every time a UFO directs any of their current or potential customers to the magazine and the customer purchases a product through any of the links in the magazine, the specific UnFranchise Owner will get credit for the sale. With literally thousands of UnFranchise Owners in eight countries, the technology it takes to ensure this type of earned credit for each UnFranchise Owner is mind-blowing.
“If this had just been about digitizing our print magazine, we could have done this years ago. We had to find the technology that would allow our UnFranchise Owners to receive credit for every purchase their specific customers made any time their customer clicked a link that took them to a product page, which led to a sale. Partnering with DCatalog gives us the assurance that our UnFranchise Owners will benefit from any purchase their customers make through our new online magazine. Even more, the technology that we will have in place will be mobile-friendly and readily available across all digital platforms,” said Marc Ashley, President and Chief Operating Officer of Market America Worldwide.
“We are thrilled to announce the addition of Market America and SHOP.COM to the DCatalog family,” said Michael Raviv, CEO of DCatalog. “DCatalog is ecstatic to enable a cutting-edge solution that showcases brand products through online magazines that will both streamline the user experience for consumers and simplify communication across Market America’s UnFranchise Owners. With our technology, UFOs are able to utilize these magazines to sell and receive credit though this newfound digital publishing strategy. Our partnership is sure to inspire a shift in the way Market America sells its products digitally, and we look forward to seeing its brands continue to grow for years to come!”
About Market America | SHOP.COM
Market America is a global product brokerage and internet marketing company that specializes in one-to-one marketing and is the creator of The Shopping Annuity®. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, N.C., and with locations in eight countries, Market America was founded in 1992 by Chairman and CEO JR Ridinger. Through the company’s primary shopping website, SHOP.COM, consumers have access to millions of products, including Market America exclusive brands and thousands of top retail brands. SHOP.COM ranks 11th in Newsweek Magazine’s 2020 Best Online Shops, #42 on Digital Commerce 360’s (formerly Internet Retailer) 2020 Top 100 Online Marketplaces, #67 in Digital Commerce 360’s (formerly Internet Retailer) 2020 Top 1,000 Online Retailers, #12 in the 2019 Internet Retailer Primary Merchandise Category Top 500, #96 in the 2018 Internet Retailer Asia 500, and #18 in 2017’s Internet Retailer Mobile 500. The company is also a two-time winner of the Better Business Bureau’s Torch Award for Marketplace Ethics, and it received 2019’s Triad Business Journal’s “Fast 50” award as one of the top privately held companies for sustained growth, driving the area’s economy, marking the 14th time the company has received this recognition. Market America has also been named on Grant Thornton’sNorth Carolina 100® (NC 100) ranking of the state’s largest private companies by revenue for 14 consecutive years. By combining Market America’s entrepreneurial business model with SHOP.COM’s powerful comparative shopping engine, Cashback Program, Hot Deals, SHOPBuddy® Express Pay checkout, social shopping integration and countless other features, the company has become the ultimate online shopping destination.
For more information, please visit Marketamerica.com.