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Market America University Majors Program: Overview and How To Sign Up

Market America University is a systemized approach created to provide a professional level of education for UnFranchise® Business Owners. The program focuses on product information and application to sell and expand product distribution.

Before breaking down the specific majors, it’s important to remember that all UFOs are majored in business first. By majoring in business first, it allows UFOs to set goals and objectives to hit in your UnFranchise. Think of it as setting a plan and timeline to achieve your goals

When that’s done, in order to determine a specific major, you need to immerse yourself with Market America products. The best way to determine if a product is right for you is to test and use the product. From there, you can make an informed decision as to what products interest you the most. Plus, you’ll learn about converting spending into earning with the Shopping Annuity®.

After learning about and implementing new UnFranchise Owner Training and the Basic 5 into your lives, it’s time to select a Market America University Major. Each major has specific brands and products attached to each major.

Market America University Majors*

  • Cosmetics (Motives)
  • Financial services (SHOP Financial)
  • Health and Nutrition (Isotonix)
  • Music / Entertainment (Conquer)
  • Nutrametrix
  • Skin care (Lumiere de Vie)
  • Web Design (WebCenters)
  • Weight Management (TLS)

*These are the major brands associated with each major. In some majors, there are other brands associated with major brand.

When it comes to determining a major, UFOs need to decide what major provides the most opportunities for them to build their UnFranchise. What products will they be able to sell the most to new customers? What major will provide you a satisfying and worthwhile experience? There is no wrong answer. Choose what’s best for you. Before you determine a major, we urge you to review all of the university training videos and materials for each major. Go to > Help & Training > Support Materials > University Majors and Specialties. After that, you will have the chance to speak to UFOs who are in that major to get a better sense of each program. Don’t be afraid to reach out to these UFOs. They’re here to help!

To sign up for a major, go to and find the major for you. For a brief overview of the Market America University Overview, watch this informational video with Dennis Franks below.

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