The 2019 Market America World Conference was one of the most memorable weekends we’ve ever experienced! The energy we felt in the American Airlines Arena was indescribable as 20,000 UnFranchise Owners decided to take the next step in their business at MAWC 2019. We know that while you’re at the event there are so many on-stage presentations, breakout sessions, booths to visit on the concourse, etc that it can be a bit overwhelming to retain all the information. Don’t worry, we’ve been taking excellent notes for you and have everything you need as a refresher before hitting the ground running in your business. Read on for a full recap of one of our favorite events of all time.
We launched some amazing new products at this event, which you can find out more about by clicking the links below.
Motives by Loren Ridinger: Motives Cosmetics just launched the much anticipated 2019 Spring/Summer Collection, the Thrill Me Campaign featuring Motives® Thrill Me Palette (coming soon), Motives® Long-Wearing Liquid Eyeliner in Radical & Azure, Motives® Lip Illusion Polish, and Motives® Liquid Metal Eye Shadow in Surge and Sassy.
Lumiere de Vie: At MAWC 2019, Kim Ashley took the stage to share the newest products coming soon to the Lumière De Vie line, Lumière de Vie Matte Moisturizer, Lumière de Vie Pink Jade Roller, and Lumière de Vie Ice Roller.
DNA Miracles: New to the line and introduced by Dr. Deedra Mason, Director of Clinical Education and Research, is the exciting DNA Miracles® Flora Melts.
Tony Bowling Tribute
Founder, Chairman, and CEO JR Ridinger walked onto the stage to spend some time to talk about the wonderful Tony Bowling, who tragically passed away this past December. JR and Loren wrote a speech about Tony that JR read onstage, which was heartfelt, somber, and thoughtful. JR said, “It was never just Tony Bowling. It was never just Pam Bowling. It was always Tony and Pam Bowling. We would not have made it as a company with Tony Bowling.”
JR discussed how important Tony was to Market America. They helped keep the company afloat in the beginning because of their belief in the business and in the Ridingers. Tony was kind, charismatic, and a model UnFranchise Owner whose memories and teachings will live on forever. JR said that he is commissioning a statue to be made for Tony Bowling as well as the Tony Bowling Award to recognize the most significant magic moment annually.
Watch the full Tribute to Tony HERE.
The Shopping Annuity® & Business Enchancements– Marc Ashley
On day 1 and 2 we heard from President & COO of Market America Worldwide, Marc Ashley, who shared many exciting announcements and updates to the Shopping Annuity. After bringing our Dr. Deedra Mason to discuss Isotonix Complete Greens and Bliss, Marc teased new products on the way. A nutraceutical collagen can strengthen skin, bones, cartilage, hair, and connective tissue. Also, ThymoQuin is a clinically researched ingredient of Black Cumin Seed. ThymoQuin is going to be like OPC-3 and Pycnogenol. Marc explained how there has been quite a lot of buzz with CBD oil and hemp. Marc stressed that Market America will only source the best and focus on quality. By using the best parts of the hemp plant, Market America will hope to give a productive, full spectrum health application.
Marc then switched gears to discuss the products on the Shopping Annuity Brand. The latest product to the Shopping Annuity Brand is shave cream, which is available today. The shave cream leaves skin feeling soft and smooth and helps support skin moisture and hydration. Disposable razors for men and women, refill cartridges, sunscreen, and coffee have been recently added to the Shopping Annuity Brand. Marc said, “By using these products, your BV side of the business will skyrocket.” Flushable wipes and baby wipes are on the way!
Marc made a huge announcement as he introduced the crowd to Super IBV. Super IBV consists of products with the best prices and highest IBV. UFOs will be able to buy Super IBV products that are generic brands that do the same thing as the name brands such as over the counter medicines. In addition to these Super IBV products, Rastelli Market Fresh has partnered with Market America | SHOP.COM to create four market fresh bundles of various meats that are cheaper than competing brands and it comes with Super IBV and free shipping. More updates to Super IBV are Restaurant.com E-Gift cards. For a $40 E-Gift Card, you get $100 worth of food on Restaurant.com. You can also put these E-Gift cards on UnFranchise autoship. Most importantly, you can earn Super IBV on these purchases as well.
Day 2 was a major day of announcements as Marc Ashley shared how the whole BV/IBV system is getting a makeover, as well as the SAMM qualifications. Marc made a bombshell announcement in regards to the Shopping Annuity Brand products. Before, you can only earn BV on these products. Now, you can receive IBV on these products (up to 57%). It will be your choice and it will start at the end of February in the United States and will continue to roll out in the following global markets once the Shopping Annuity Brands show up there.
Up until now, the maximum amount of IBV you can select on MA products was 50 BV. Just like IBV was doubled on SHOP Local and Partner Stores, the same thing will happen with Market America products on UnFranchise AutoShip. Effective February 28th, you can place 100 IBV of the Shopping Annuity Brand products on UnFranchise AutoShip. 100 IBV for AutoShip Orders plus 50 BV for regular orders equals 150 IBV per month, which is 3x more per month!
All of this increased IBV well have a major impact in qualifying as a Shopping Annuity Master Member (SAMM). To become a SAMM, a UFO needs to do the following: complete the SA Assessment, purchase 1500 in personal BV per quarter, purchase $3000 per quarter from Partner Stores, SHOP Local, eGift Card Center, and OneCart Stores. Marc said that “this is changing today. We’re improving the SAMM program so you’re focused on the earning part of the SAMM, not the spending.” The SAMM is changing from $3000 spend per quarter to a 300 IBV per quarter so you can focus on spending IBV. The new SAMM program starts April 1, 2019 in all countries (IBV minimums will vary in every market).
President of SHOP.COM, Steve Ashley, to discuss the fourth component of the Shopping Annuity, which is technology. Steve started to discuss the enhancements to SHOP.COM such as focused search results, which will single out top brand names to the top. The ambassador’s choice badges show the top selections from SAMM members, which can be very advantageous to UFOs. Updated stores pages contain more details and more products. Steve continued to discuss updates to SHOP.COM. Previously purchased items will be seen on product pages and can soon be added to your AutoShip. SHOP.COM Customer Review Responses were added so that the SHOP.COM can directly reply to comments and answer questions and clear up any discrepancies. Steve also shared the SHOP Conceirge program. Steve said, “We are going to get so much better at SHOP.COM. The day will come where SHOP.COM will be all about personalization and customization.”
Business Building – JR Ridinger
On day 2 of MAWC, JR Ridinger delivered a business building presentation that left the crowd on its feet cheering! JR began by telling the attendees to think of his presentation as therapy and strategizing session. JR explained how there are new UFOs who are struggling in this business and he wants to help. If this is you, take the UFO Health Check, which are questions you can answer to explain how you are struggling and how the company can fix it.
JR does not recruit people for this business; he qualifies people. Don’t talk about the themes of the business as a way to recruit them. Talk about these themes as a way to start a conversation. People love to talk about themselves. Listen to them and build a relationship in order to collect information on their lives. Figure out their complaints and use them as reasons to bring them into the business. JR began to discuss the Basic 5 and how to sponsor a new recruit. Just like you do with a baby, you need to do the same with your recruit. You need to teach them how to crawl and walk before you teach them how to run. It’s the same with the business. Teach them how to grow within the business and watch them earn checks and convert spending into earning. If you do it right, you won’t have to teach them again how to do it. It’s also like dancing. You need to lead and follow during dancing just like you need to do in the business. JR said, “The more you believe in the business, the more that will happen.”
JR says that “timing is everything. For you, the prospect, and for everyone in your group, timing is everything. The right ones will rise to the top.” Practice and experiential learning are the only things that will make you great. You need to practice when nobody is looking. Then, you need to practice and preach the business a lot so you gain experience. To explain this principle, JR used the example of the bean jar to show that as you shake the jar, the nuts rise to the top.
Your prospect must see the plan three times before signing up. If they qualify, they get a trial run. Your prospects are either ducks or chickens. They learn to fly and become geese or they don’t fly and become chickens. They grow in the business or they don’t. JR also has a new word for duplicating. It’s called “imprinting.” It’s the greatest secret and discovery in the business that explains everything that has happened. It’s found in Fowl. The babies copy the mother, imprint the mother’s actions in their brain, and eventually use what they learned when the grow up. JR invited a few UFOs onstage to showcase how mother chickens lead chicks during their formative years just like UFOs lead their recruits during their beginning stages.
UFOs can fall in the middle of chickens and geese and become ducks. These are stable UFOs because they do learn how to fly. However, geese are more eloquent because they can fly in formation for miles with big wings. Geese don’t know how to be a duck and a chicken. They only know how to act like geese. JR said, “In this business, if we do it like a goose with 100 names, 2 calls a week, and show it to recruits 3 times, then you are acting like a goose. You keep flying and build your flock until you fly in formation.” You always go back to the way you are brought into the business. If you are brought in as a goose, you will be brought in the right way.
Loren never ceases to amaze us and inspire us during her presenations. Many people will panic to find a charger before their phone dies, but won’t panic to find a plan before their dream dies. Loren brought a woman named Angie Corona onstage and shared her inspiring story about how she sold her clothes, shoes, and purses in order to attend MAWC2019. Angie’s story is just one of many inspirational stories from this weekend. This is a shining example of not making excuses and taking whatever life throws at you and making the best of it.
Loren said, “It doesn’t matter to me how long I live. It matters HOW I live.” It’s important to take mental vacations from people who bring you down. Loren suggested to create a mental to-do list and start with the hardest things first in the morning. Bad times are temporary. You need to make up your mind with one fast decision that commits to you and furthers your journey to where you want to be. In order to light the fire inside of you, write down what drives you in life and what inspires you to be better. This is your “why.” Your “why” will wake you up everyday.
Then, Loren displayed an example of how there are so many people that die with wasted talent. Don’t be one of them. It’s important for parents to encourage their children to be whatever they want to be. Loren brought up the time where Amber wanted to be a dolphin trainer and learned how the process, not the training, is hard to complete. You have to put in the work and the time. It’s about training for the race that is your life.
It’s critical to move on from your past. Your past will predict your future if you let it happen. Do not let your relationship from your past affect your today. You need to be present today. Think about what will happen from this day forward. It does not matter what happened in your past. It’s time to succeed. Loren said, “People who succeed and people who don’t succeed go through something very similar. When you fail and when you succeed, it can be very scary. You’ve been equally thrown apart in the same direction.” In Market America, you will be thrown in many different directions. You can handle it if you trust yourself. Loren ended by encouraging everyone to step outside of their comfort zone, let go of fears, and “Do it again. Do it again. Try again. Fail again. Change everything now so you can have everything you want later.” The decisions you make today determine your tomorrow.
Watch Loren’s full presentation HERE.
The Close – JR Ridinger
It was certainly the most epic opening to a closing presentation that we have seen! The famous “close” by our Founder, Chairman, and CEO JR Ridinger began with a “Shopping Annuity Landing On Earth” video. Then, a Shopping Annuity Spaceship landed onstage, which is Phase 2. Out of the space ship walked Loren Ridinger and JR Ridinger. Loren said, “Are you on the ground with us? Are you with us.” JR followed that up by saying, “Do you believe us? It really works.” JR reiterate that he wants to see a flock of geese in the arena, not a bunch of chickens. As JR said this, Andrew Weissman hatched out of a golden egg onstage.
JR made his way to the front of the stage to officially begin his “Close.” The Shopping Annuity has arrived. It’s no longer in outer space. The revolutionary concept has landed and will slowly take over the world. JR said, “We have too much people power. We can do it. We can change the world.” More UnFranchise Owners than ever before are receiving residual checks thanks to the paradigm shift. The Shopping Annuity is the answer to today’s economy. Brick and mortar is going to click and order. JR credits programming his brain as to why the UnFranchise Business works. You need to program the correct entrepreneurial information into your brain in order to succeed as an UnFranchise Owner.
From there, the SAMM is now programmed to be based on IBV instead of money. The IBV plan for SA will become like the BV plan. Earn 2 checks per BDC weekly: One for team retailing and a second for team shopping. The Shopping Annuity will now be easier and more profitable thanks to the spike in IBV from Super IBV, Travel program, and the SA Brand.
Do not program junk into your brain aka your computer. Your behavior and traction play a big part of your development. Gain control of your life and become a hopeless success. JR is giving you the vehicle to succeed. You need to listen and apply it to your life. Residual income has changed the game for UnFranchise Owners. Residual income in Market America is different from other residual income because in order to achieve it, you need to create it for someone else.
JR then discussed the power of dream boards. JR got everyone to create dream boards in order to see their dreams become a reality. JR said, “God gave you dreams to make them happen.” It’s time to program the billion dollar brain. If you don’t try it, you’ll never know. Use brain power to spark that billionth of a bolt. The goal staircase to $2100 per week in 2-3 years takes a few monthly steps. You need to create a goal statement in order to do this. From there, JR did a live demonstration of how to program the brain with the model brain onstage. JR programmed the brain like a computer with a rom chip aka your why. Visualize, focus, and concentrate as you start to form a belief. Get your logic and goal cycle and act on it.
JR invited Loren and Anthony Akers onstage to do a live example about time and work in our lives. It’s hard to fill your brain with your goals and dreams in your life when work eats up your time. There is a trick to not letting it happen. Put your big dreams in first. If you do that, you still have the time to do the work for somebody else because it all still fits. You can still sleep a lot, work for someone for 45 years, and put yourself first if you wake up just a little bit earlier. Add in leisure and wasting time and it will still all fit if your dreams are put first! JR said, “Put blinders on and don’t let anyone distract you. Give it all you got! What do you have to lose?”
Watch JR’s full closing presentation HERE.
Are you looking for more detailed information about each stage presentation and what you missed at MAWC? Read our daily morning and afternoon session recaps:
Video Resources: Check out all the new video resources to use in your business that debuted on stage at MAWC 2019 HERE.
MAWC 2019 Playlist: Click HERE to check out all of the stage presentations on our YouTube Channel.
We had a great time at World Conference and strongly encourage you to purchase your tickets to the 2019 Market America International Convention in August if you haven’t already! You don’t want to miss MAIC 2019, we promise to come back with more products, even more advancements, and more business building lessons from our executive team! We’ll see you in Greensboro!