WOW! That’s the only word that comes to mind looking back at MAWC 2020. The energy in the American Airlines Arena last week was incomparable – we can still feel the levels of excitement and anticipation! During an event, there’s so many on-stage presentations, breakout sessions, booths to visit on the concourse, etc that it can be a bit overwhelming to retain all the information. Don’t worry, we’ve been taking excellent notes for you and have everything you need as a refresher before hitting the ground running in your business. Read on for a full recap of the biggest event in our company’s history.
This was a major event for product announcements! We launched some amazing new products at this event, including a whole new line, which you can find out more about by clicking the links below.
Motives Cosmetics: This was a major event for Motives as they introduced seven new products! Motives Cosmetics just launched the much anticipated 2020 Spring/Summer Collection, Euphoria, plus a huge collaboration with world-renowned singer, songwriter, philanthropist, actress, author, fashion designer, businesswoman, and digital influencer, Thalia!
Lumiere de Vie: Your skincare routine is about to get even better with these FOUR new Lumière de Vie products that were just shared by LDV Founder Amber Ridinger McLaughlin on stage at MAWC2020.
Layered: Amber Ridinger-McLaughlin and Loren Ridinger introduced an exciting new product line to the Market America family: Layered by Amber Ridinger. We are so excited to enter the multi-billion-dollar industry, jewelry, creating a massive opportunity for UnFranchise Owners and our Smart Shoppers.
TLS Weight Loss: This year, we are thrilled to announce the arrival of two new kits to the TLS® Line: TLS® 30-Day Jump Start Kit & TLS® Stay Fit Kit
Health & Nutrition: On day 1 of MAWC, we introduced not 1 but 2 new health & nutrition products! From the main stage President and COO of Market America, Marc Ashley, and Head of Scientific Affairs at AstaReal, Dr. Karen Hecht, introduced our new to the Isotonix family, Isotonix Astaxanthin! That wasn’t all! Marc Ashley and Dr. Deedra Mason introduced the highly anticipated, Pure Collagen!
Shopping Annuity Brand: The Shopping Annuity Brand® is expanding! At MAWC 2020, Marc Ashley introduced the newest product, Shopping Annuity Brand Premium Grain-Free Dog Treats!
MAWC 2020 was full of star power! Fat Joe, Scottie Pippen, Thalia, and Jamie Foxx all took the main stage throughout the 3 day event!
On day 1 of MAWC, the crowd went nuts went an exciting announcement. Loren announced that Motives Cosmetics is partnering with the legendary Thalia for a new palette, Viva Eye & Cheek Palette. Thalia is a world-renowned singer, songwriter, actress, author, fashion designer, business woman, and digital influencer! This limited-edition palette collaboration features 8 of Thalia’s can’t-live-without shades ranging from everyday mattes to incredibly creamy high-shimmers with bold color. Thalia X Motives Viva Palette is ready to make a splash! (coming soon)
Vice President Andrew Weissman invited Basketball Hall of Famer, Scottie Pippen, to lead the presentation on Isotonix Prime Joint Support Formula. Isotonix Prime Joint Support Formula is the only product in the world with pycnogenol, glucosamine, and hyaluronic acid in isotonix form. In reference to entrepreneurship, Scottie said, “There’s a light at the end of the tunnel and you have to keep grinding until you get there. Reach your goals and keep going.”
Senior Executive Vice President Loren Ridinger talked about what’s to come when Oscar & Grammy Winning Superstar Jamie Foxx surprised her onstage. Jamie said, “It’s time to love more, to talk more, to live more.” Jamie electrified the crowd with a performance for the ages. He said he was only going to say a few words, but instead, Jamie performed a whole show! Jamie Foxx invited the entire corporate team onstage to dance the night away! It truly was a performance that will be talked about for years to come.
During his main stage presentation, President of Urban and Latino Development Fat Joe, explained how every worker in the traditional 9 to 5 job is expendable. Not everyone has the opportunity to become their own bosses. Joe knew Market America could change the lives of many people. Consistency is key. Joe said, “No pressure, no diamonds. You need to be the earliest one to the UBP and the last one to leave.”
Over the course of 2 days, President & COO Marc Ashley kept the arena on the edge of their seats with announcements. His day 1 presentation began with the ins and outs of Market America. Marc explained the rigorous process that products go through from development to retail in order to ensure the safety of our UnFranchise Owners. From there, Marc announced two amazing new health & nutrition products, Isotonix Astaxanthin and Pure Collagen.
While day 1 was all about products, day 2 was about BV and IBV. Marc said, “We have to put this (BV) program on steroids. They’re spending the money anyway. The days of 2% BV/IBV are gone. The bottomline is if they don’t reward you, we don’t support them.”
The next stop for Marc is to give UFOs higher BV and IBV numbers. It all starts in the home. The products in your home can accumulate BV and IBV if you shop through UnFranchise.com and SHOP.COM. For example, in your bathroom, UFOs should have these products: Royal Spa, Shopping Annuity deodorant/soap/hand sanitizer/shave cream/flushable wipes/baby wipes/razors, DNA Miracles. These products can help boost your BV and IBV numbers and it’s just for the bathroom.
To make your life easier, the company made Shopping Annuity kits. These kits are a combination of Shopping Annuity Brand and Super IBV products that can be added to your autoship to help your monthly IBV accrual option. From there, Marc discussed how Super IBV products like aspirin and pain reliever are better options than Advil and Aleve because the IBV numbers will be 50% IBV or greater. If it’s not in the Super IBV distribution center, there are over the counter partners like Rite Aid and CVS where UFOs can still earn a fair amount of IBV for medicine cabinet products. What many UFOs don’t know is that coming next month, the SHOP.COM Advantage Wellness program. This program will provide UFOs discount medical supplies, mail order pharmacy, dental and vision savings, and chiropractor services. It’s an affordable program that will provide 50% monthly recurring IBV instantly.
Watch Marc’s full presentation from day 2 for more ways to earn IBV and BV HERE.
One of our favorite presentations of the weekend belonged to, Senior Executive Vice President, Loren Ridinger. Loren encouraged us to work on our weaknesses, find our belief and face our fears.
The first step to creating anything in your life is focus. Transformation won’t come this weekend, but it’s a good start. It comes from renovating your mind. Social media can get in the way because there’s an expectation of instant gratification. It should not dictate your life. There’s nothing easy about realizing you’re the one who has been holding yourself back. It’s ok. You can do this.
Loren said we may not be superheroes, but we have super powers. We’re human beings. Our gift is that we have air in our lungs. However, it’s important to not always put yourself last. Loren shared a story about joining the gym and how going to the gym is not enough. She needed to have a mindset of “No Days Off.” The same is true for our work and business. You must learn. You must practice. You cannot just join the company. You must show up.
You need to get where you want to be. Set goals and keep going. Rules, regulations, and procedures have held us back our whole lives. Don’t do that to your children. Things take time. Have the mentality of a winner. Loren said, “Vulnerability is not weakness; it’s our greatest strength. We need to use our strengths to build on our weaknesses.” Admit your flaws. You need to expose your weakness in order to fix it.
Loren ended her speech by saying, “If you want to do what you finally want to do, just get up and do it. Stop being afraid of your weakness.”
Watch Loren’s full presentation HERE.
JR Ridinger’s Close
On day 3 it was time the presentation we had all been waiting for. Founder, Chairman, And CEO of Market America Worldwide, JR Ridinger can’t stand when people don’t succeed because he hates seeing it. This business works if you listen to JR and follow the plan. “The greatest power in the world is people power. When you give a person a way to become free and raise themselves up so they can have what they want, you have the greatest power in the world.”
You can’t stop an idea whose time has come. People hate to sell and love to buy. In Market America, JR figured this out and it’s been a company theme for 28 years. Remove the word “can’t” from your vocabulary and mentality. “Can’t” is a virus that keeps creeping back ever since 2002, when JR buried the phrase “I Can’t.” To get rid of “I Can’t,” you need to program your brain.
JR went through a complete checklist of actions that each person should do in order to hit Director (or higher), fulling his dream of having an arena full of Directors.
This company was built on magic moments. JR said, “A magic moment is when somebody has that billionth of a volt when the future is unknown and they made a decision to determine the future.” JR explained how in the early days, Marc and Loren inspired JR to go out and fulfill his dream of creating this company. Then, Marty came along and took a chance in JR and it paid off tenfold. Add in great minds like Joe Bolyard, Kevin Buckman, and Andrew Weissman and the company gained a ton of momentum. JR willed the crowd to help him change the world. To end the presentation, the entire corporate team joined JR Ridinger onstage as they embraced and watched the highlight video.
Watch JR’s full closing presentation HERE.
Are you looking for more detailed information about each stage presentation and what you missed at MAWC? Read our daily morning and afternoon session recaps:
Video Resources: Check out all the new video resources to use in your business that debuted on stage at MAWC 2020 HERE.
MAWC 2020 Playlist: Click HERE to check out all of the stage presentations on our YouTube Channel.
We had a great time at World Conference and strongly encourage you to purchase your tickets to the 2020 Market America International Convention in August if you haven’t already! You don’t want to miss MAIC 2020, we promise to come back with more products, even more advancements, and more business-building lessons from our executive team! We’ll see you in Greensboro!