MAWC2022: Motives Recap

We bet you could not contain your excitement after you heard about everything new that is coming to Motives not only from a product perspective but also from the brand as a whole! We’re recapping what went down at MAWC so you don’t miss a beat.


Loren Ridinger Announces Motives’ New Direction

There are BIG things brewing for the Motives brand in 2022 and beyond. As a team, as a brand, and as a #MotivesNation, it’s time to level up. Loren even teased a potential collaboration with Amber Ridinger-Mclaughlin later this year!

Loren recently brought Mary Floyd and Geo Burke on board to take the brands to new heights and we are so excited with all the amazing contributions they have already brought to the brand.


Maria Checa Introduces the New Moments Campaign

“Our life is a series of moments!” The new Moments campaign is dedicated to soaking in the now and being present. Sometimes we think we can only get glam for special holidays but truly, we spend more of our time in the day-to-day so why not have products that make you look and feel beautiful even in a pinch? The new Motives 3-in-1 Cream Tints and Moments Pressed Pigment Palette are both so versatile, easy-to-use and give such beautiful results with minimal effort. They are truly for anyone!


Coming Soon

Coming soon to Motives we have three new core products joining our powerhouse lineup: The Motives Eye Prime, Sculpting Concealers, and Gel-ous Brow Gels. Get to know all about what’s coming soon here. 

Motives Breakout Session with Leigh and Lisa

This year, the breakout session was extra special because we combined the power of Skincare, Layered, and Motives into one. We were joined by Amber Ridinger Mclaughlin, Kim Ashley and even Loren Ridinger popped in as a last-minute surprise to talk all about Layered and Lumiere de Vie. Leigh Raeder and Lisa Martin continued the session with in-depth product updates as well as a demo using all of the new items! Everyone in attendance got a first look in person at all of the incredible products.

Congratulations to the Motives Challenge Achievers

Hard work pays off! Help us wish a special congratulations to this year’s Motives Challenge Achievers!


What was your favorite Motives moment at #MAWC2022? Be sure to secure your tickets for the 30th-anniversary event later this year where we’ll be bringing you even more incredible updates and products!



Jacqueline Garcia-Casals

Jacqueline Garcia-Casals


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