The Motives Beauty & Business Academy (MBBA) is a new and advanced curriculum to help UnFranchise® Owners with experience in our industry become more successful and also for anyone that would like to work with professional accounts.
Learn From Industry Professionals
The MBBA made a stop in Clearwater Florida March 29th– April 1st at the beautiful Cove Cay Golf Club. Beauty professionals & Unfranchise owners received firsthand experience with Motives products and skincare along with professional training from some of our top industry professionals. A few of the speakers were Lisa Martin-Director of Field Development, Leigh Raeder-Motives Field Consultant & Master Cosmetologist, Dr. Terry White ND, Clinical Esthetician Vena Hudgins, Certified Trainer & Makeup Artist Christina Lempesis and Professional Makeup Artist Kimberly Mareno. Director Kellly Whited, Beauty Professional Maria Constantine, Professional Makeup Artists Maleeva Lengel, and
MBBA Event Overview
Lisa Martin & Leigh Raeder kicked off the event on Friday teaching the attendees about social media marketing, tips on branding you, HOW to approach professional accounts, the evolution of the beauty industry, how to know your market and your competition, as well as how to understand the business owner.
On Saturday, Leigh dug more into the beauty industry and why the MBBA is the perfect answer. Lisa explained WHY Motives, what we have to offer and how to speak in themes. The attendees learned about the
Dr. Terry started off Sunday with teaching everyone about beauty from the inside out and how we can leverage our health & nutrition products in salons and spas. Vena spoke about SKIN, as an organ and broke down how to understand skin types and identify skin conditions. She shared how to create effective regimens and Maria demonstrated how to incorporate the products into facials. Vena also gave tips and shared how she uses product solutions & targeted regimens while selling in systems in her own skin studio.
On Monday Christina and Kimberly emphasized how important proper setup and sanitation is, as well as client relationships and how to effectively close the sale. They gave great examples of how to provide makeup as an extension to a service, how to promote product packages and create duplication. Everyone was able to see the how amazing Motives is during the live demos with Maleeva and Vershante. Lisa wrapped up the event with encouraging everyone to take action upon leaving this incredible event.All of the graduates left with tools and felt empowered to work with salons and spas and beauty professionals along with an action plan on how to achieve their own goals.
The next MBBA is coming to Portsmouth New Hampshire!
Come learn how to approach & fully implement ALL of our divisions to help even more people. Join us for a comprehensive two-or four-day experience to learn how to take your business to the next level.
Motives Beauty & Business Academy Certified Training: Four-Day Event & Become a Professional Salon Consultant (Dates: July 12-15, 2019)
Motives Beauty & Business Academy Certified Training: Two-Day Event: Great for Industry Professionals (Dates: July 13-15, 2019)
Register now and don’t miss the opportunity to secure your seat at this upcoming MBBA training event.
We expect this event to sell out quickly, as we will NOT be offering many this year, so don’t wait! Secure your spot today. These events have been such a game changer for everyone that has attended! We have been tracking their progress and they are all GROWING!