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Motives and Market America Launch Breakthrough Foundation Customized to Match Skin Tone, Skin Type and Skin Concerns

Motives®, the affordable-luxury cosmetics line founded by Senior Executive Vice President of Market America | SHOP.COM Worldwide Loren Ridinger, is excited to launch a new online resource, making its breakthrough Custom Blend Foundation even more accessible across the U.S.! While a handful of other beauty brands offer custom foundation based on skin tone, Motives Custom Blend Foundation takes customization to a whole new level by basing its customizable properties on skin tone, skin type, and skin concerns, along with a preferred coverage and finish.

To uphold its mission of empowering the world through beauty, Motives created these custom foundations to be color-matched and personalized for you. Take the guesswork out of matching your foundation with your skin tone while also achieving the healthiest, most radiant coverage, with a formula exclusively for your skin concerns and skin type. Motives achieves this one-of-a-kind, multifunctional foundation by letting you select from a variety of modifiers and additives to achieve a unique formula that works with your skin.

Depending on your preference of application, Custom Blend offers both liquid and powder formulations. While most custom foundations only offer color matching, Custom Blend is unique because it also lets you create a formula tailored to your skin’s type, your skin concerns, and your lifestyle — all with your preferred coverage and finish. So, whether you prefer a sheer-to-light foundation or feel more empowered by medium-to-full coverage, Custom Blend has you covered.

Formulate your Custom Blend by choosing from a variety of modifiers and additives to further personalize your foundation. Modifiers adjust texture, coverage and finish to achieve the perfect matte or luminous foundation. Serum additives nourish your skin to promote a healthier, more youthful complexion.

Choose from the following:

  • Thinner: Create a sheer base for lighter coverage.
  • Mattifier: a powder finish perfect for photography and film makeup, or individuals with oily skin.
  • Fringe Benefit: Retain moisture and smooth the appearance of your skin’s texture.
  • Sunscreen: Protect skin with a lightweight, non-greasy SPF formula.
  • Sheer Porefection Primer: Smooth skin and minimize the appearance of pores.
  • Whipping Crème: Create airy, sponge-like textures perfect for crème foundations, blushes and bronzers, highlighters, and eye shadows.
  • Beauty Balm: a five-in-one cream that primes, hydrates, lightens, firms and visibly improves the look of skin.

The following serum additives are also available with the Custom Blend Foundation System:

  • Hydrator: Restore moisture to dry skin.
  • Oil Control: contains purifying and calming qualities to help control oil and soothe irritated skin.
  • Ultra Firming Botanical Complex: gives a tighter, firmer appearance for a more radiant complexion that lasts through hours of wear.
  • Ultra Soothing Botanical Complex: contains botanicals that soothe skin and help to reduce the appearance of redness, making it ideal for those with sensitive skin.
  • Copper Peptide Multi-Mineral Complex: contains minerals that support normal collagen and elastin to diminish the appearance of fine lines, improve appearance, and promote hydration.

And the following custom Mineral Actives are designed to target specific skin concerns to promote a healthier-looking complexion:

  • Balancing Complex: promotes normal oil to maintain a flawless, lasting matte finish.
  • Firming Complex: promotes firmness and helps maintain elasticity to reduce the appearance of fine lines and wrinkles.
  • Moisturizing Complex: hydrates to maintain suppleness and reduce the appearance of fine lines and wrinkles.
  • Skin Lightening Complex: evens skin tone by reducing the appearance of dark spots for improved clarity.
  • Hi-Definition Flawless Finish: creates a soft-focus effect in an invisible, natural finish that softens lines and enhances complexion.

This may sound like a lot to choose from, but you don’t have to be an expert to create your Custom Blend. With a new webpage, the selection process is not only easier, but you also have access to trained consultants who can provide you with a foundation that matches all of your skin’s needs as well as your preferred complexion. After you take a comprehensive survey, Motives Custom Blend Consultants use your responses to determine your exact skin tone and undertone, blending together pure pigments and skin-enhancing ingredients to create a Custom Blend Foundation that seamlessly melts into your skin.

What are you waiting for? Achieve perfect coverage with a Custom Blend Foundation designed to be perfect for no one else but you!

Market America is a global product brokerage and internet marketing company that specializes in One-to-One Marketing.

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