Motives April Product Focus: Eyeliners

In April our Motives beauty advisors will be focusing on one of our staple products, eyeliner. Read on to see how you can market our different eyeliners to your customers and encouragne them to #drawoutsidethelines. 

This is the perfect opportunity for you to introduce these products to your clients, customers, and others in your network.  Read on to find out ways to market these products and stay tuned, as we will be bringing you more pictures & blog posts to promote.

As Motives Beauty Advisors, we get excited about the opportunity to make other’s feel beautiful, but this month we want to help you market one of THE oldest makeup products: eyeliner! Eyeliner is one of the basic beauty-enhancing products that we use in our daily lives. It can make our eyes have a dramatic look or be more subtle but defining. So, sharing various tips on how to apply eyeliner, or how to get a perfect cat-eyeliner or maybe even different ways of using all of the different options (we have 7) of Motives eyeliners will leave your clients empowered.

During the month we encourage you to challenge yourself to create as many different looks incorporating Motives eyeliner on yourself and others as you can. Once you have created your looks, make sure to snap some pictures using the hashtag #drawoutsidethelines and share on your social media platforms with others to encourage them to book a consultation with you!  Immediate results and income are experienced through retail sales! You can do this through events, social media, or through a one to one scenario. Get creative with your clients and branding yourself through leveraging our exciting new eyeliner product launches! Customers want to see what the new trends are!!

Ideas on ways to market: 

  • Personally reach out to 1 person a day to introduce them to the products. 
  • Hold clinics, events or classes.  
  • Feature an eyeliner demo at a Motives Professional Overview
  • Hold makeup bag mixers & meet one on one with your customers and show them how to incorporate these products into their routine. 
  • Share fun tips and facts about eyeliner
  • Post social media images provided by creative. (I put them all in an album for you.)
  • Do a short LIVE video on your personal social media accounts with a short demo of the products. 
  • Do a short LIVE video talking about this season’s trends featuring our 2 new eyeliners. 
  • Put the products together and sell as packages.  If they buy a package, you can give away a FREE gift.
  • Share tips on how to wear blue eyeliner utilizing the unfranchise blog.
  • Share video tutorials.

Product information:

Motives Mineral Gel Eyeliner

A unique, mineral-based formulation that allows the precision of a liquid liner with the ease of a gel-based formula. The eyeliner glides on smoothly and precisely, then quickly dries down to a silky-soft finish.

Motives Long Wearing Eyeliner

An intensely pigmented liquid eyeliner that will add excitement to your everyday look. Formulated for extended wear that glides on with precision and lasts from morning into the night. The ultrafine brush allows for a precise application that is designed to last from morning to night. These vivid shades are perfect for adding a pop of color or creating a bold, dramatic look. 

Motives Khol Eyeliner

An exceptionally smooth eye pencil that provides precise definition without “dragging” or pulling the delicate eye area. Enhance and enliven your eyes with the bold, long-wearing color of this eye pencil.

Motives Luxe Precision Eye Line

A moisturizing smudge-proof felt-tip liquid liner that contours and lines the eyes with precision. Keep your eyes looking freshly lined all day and into the night.

Motives Liquid Eyeliner 

A long-lasting liquid liner that comes with a fine tip to allow for precise application. Perfect for creating a defined eye or a bold, dramatic look.

Motives Waterproof Eye Pencil

A waterproof eyeliner featuring a unique twist tip that never needs sharpening and a built in smudger for easy blending. The creamy formula glides on smoothly to draw sleek, sexy, high definition lines that are transfer, smudge and smear resistant.

Glitter Eyeliner

A versatile, shimmering formula that adds glitter to the lash line and lashes. The buildable, water-based liner contains superfine glitter in a clear base.

Action Plans:

Precise Duo

Motives Mineral Gel Eyeliner UC $12.75 SR $17.95 BV 9

Motives Angled Brush UC $7.75 SR $10.95 BV 4

Retail profit: $8.40 & 13 BV per customer

If you have a goal of 10 customers buying this duo that is a profit of $84.00 & 130 BV

Be Bold 

Motives Long Wearing Liquid Eyeliner (Radical or Azure) UC $17.50 RC $24.50 BV 13.50

If you have a goal of 10 customers buying one of these new liners, that is a profit of $70.00 & 135 BV

Be natural

Motives Khol Eyeliner UC $12.00 RC $16.95 BV 8.50

If you have a goal of 10 customers buying just one color, that is a profit of $49.50 & 85 BV

Sarah Slusher

Sarah Slusher


Subscribe below to learn the latest and greatest about UnFranchise(R).