We love seeing our UFO’s get creative in different ways they can promote their business as well as giving back to great causes. Being an entrepreneur gives you the opportunity to be a force for good in your community.
Hear Tasneem Wallani Story
Many years ago, I spent the day with my mom at the Look Good Feel Better Program for women who were battling cancer. I knew what it meant for my mom to be able to draw on her brows and make her eyes and skin look “normal” as she was undergoing aggressive chemotherapy following her mastectomy. You see, this was her second diagnosis of breast cancer after being 10 years cancer free but this time she was facing metastatic breast cancer. After spending the day with her and all of those amazing women, I knew, being an MUA myself, that one day I wanted to find a way to give back using my passion and skills in this area.
It wasn’t until I joined the Motives team 7 years after my mom’s passing that the opportunity presented itself to me. The moment I joined MA and became a part of this incredible Motives team I knew what my goal was. I HAD to find a way to give back by raising awareness and money for cancer research. I’ll be honest, I was completely overwhelmed when I first started this business so even though this was in the back of my mind the entire time I struggled to figure out how to make my goal a reality. It wasn’t until I started blending foundations for myself and other ladies that I realized CB was my answer to making my goal a reality. The mere fact that CB is skincare in a bottle, completely gentle on the skin, completely customizable, water soluble and mineral based, I knew this was something women could get behind.
I had successfully completed my first 30 faces in 30 days back in September 2018. I figured I would do 30 blends in 30 days campaign to raise money for Canadian Cancer Society, an organization that my mom volunteered at while undergoing treatment and later worked at. I knew I wanted to start it on the day of my mom’s anniversary of her passing and I knew I wanted to hold a celebratory event at the end of the campaign on the day of my little cousin’s birthday, my sweet baby girl who passed away from leukemia at the age of 15. So I started the campaign, made a video to promote it and waited… and waited for a response. Nothing. Even with my friends sharing my posts and videos on their IG and FB pages .. nothing. I was devastated because I had literally filled up my calendar within 2 days when I did my first campaign for 30 faces.
My initial thought was people didn’t really understand what the product was and how different it was from every other foundation on the market. I also knew there were many women that just didn’t wear foundation for whatever reason. So instead of scrapping the campaign altogether and giving up, I had to figure out a way to make it work, because my main goal was to raise money for the foundation in honor of my mom and little cousin. That was the most important reason for this campaign.
I reached out to the women I had already made the foundation for before the campaign had started and asked them to write reviews for me and I started posting them all over social media. And by day 1 of the campaign, March 23, 2019, I had 3 people booked.. only three. It was something so I wasn’t deterred. I also asked these 3 women to write reviews for me right after they had their blends done so I could post it with their pictures. And slowly but surely, more and more women started messaging me for appointments. And the funny thing was most of the women that had their blends done were not foundation/make-up wearers but ultimately loved the product!
Although I didn’t reach 30 blends in 30 days, I reached 20 blends and raised $400 for the Canadian Cancer Society by donating $20 from each blend I made towards the charity. I also held the event in celebration of my mom and cousin on May 3, 2019, and invited the ladies who participated in the campaign as well as my closest partners and supporters, for, without them, I wouldn’t be where I am today. My little cousin’s mom (my mom’s youngest sister) and sister were also present for the celebration event which made it that much more meaningful for me.
I do believe this has been my biggest accomplishment to date. And this is only the beginning for me as my goal is to continue raising awareness for cancer and using Motives as my tool and platform to reach many more people.
Re-Create A Similar Event
Take Tasneem’s story and see how you can apply it to your business. What charity or cause could you help raise awareness for while also growing your business? Think of a cause that is near to your heart so you can share your story and business at the same time with new and existing customers.