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Motives Beauty Advisor Spotlight: Laverne Castillo

This week’s WCW (Woman Crush Wednesday) Motives® Beauty Advisor feature is dedicated to Laverne Castillo! Laverne is a valuable Motives® Partner! Read on for a glimpse into her makeup artistry, passion for cosmetics, and how she achieves being the ultimate Makeup-Maven!

1. How were you introduced to Motives? 

It’s actually a funny story. I’m a big social media and reality T.V fan. It’s my guilty pleasure for sure. One day I was at a gas station about 7pm at night and I was walking into pay for my gas and noticed this bright red Charger with a black racing stripe and a big black door sticker that said Motives By Loren Ridinger … Ding Ding Ding, I know that name from somewhere and then it hit me. I knew the name Loren Ridinger because of following the Kardashians, BUT I had no clue how amazing of a women, mentor, mother, leader, friend and Icon I would soon learn to know. I then approached the women in the car who told me that Motives was a makeup line. I told her I was a makeup artist and esthetician and was interested in seeing the product. From that point on I used and continued buying products for almost a year and even attended multiple Motives Training Events before something major changed life forever.

2. What made you want to learn more and eventually partner?

After using Motives for one year and loving that I can brand myself and my work with an Award Winning, cruelty-free and mineral based line. I was approached by my sponsor to attend what was called the “Market America World Conference” in Miami. I was told this would open my eyes to new opportunities and change my life. I for sure was saying to myself “Ya Sure”! Haha, cause I had such a closed mind at The time. The conference was a week away and I said there is NO WAY I can go, but if you know Market America Unfranchise Owners, you know that we all work together to make things happen. So with the help of my sponsor Delynn. I was able to share a room with her, she helped me get a buddy pass and gave me a ticket to attend. Next thing I know I was sitting in VIP at American Airlines Arena with over 25k people. I was blown away by the magnitude of the company, the amazing corporate team and all of the things I would have never known were possible if I hadn’t gone. My mentor now Ms. Trina White says  “To the world, it might just be one ticket, but to the person, you buy that ticket for, you just might be the world.” I now strongly believe that I have the ability and the vehicle to help change the lives of many.

3. How have you leveraged GMTSS events to build your belief/ propel your success?

I was one that knew nothing about having my own business or what it took to be successful. We were never taught about entrepreneurship in school or about how to create leverage. So I won’t lie I was a bit of a brat when I first became an Unfranchise Owner cause I didn’t understand why I had to go to training, but I quickly realized the more I went to our product training, seminars, business meetings and conferences the more my belief grew stronger in myself. That fueled me to want to know more so I can educated others on how to be successful and believe in themselves. Since I started my business in 2012 I’ve never missed a major event. This next February will be my 13th one and every year it gets better!!! So to all Unfranchise Owners utilize the GMTSS system. It’s there to help you grow and build your belief!!

4. What do you feel is the best way to expand your Motives team?

The best way that I’ve expanded my Motives team is having events, educating and exposing other beauty professionals to our line of products. By allowing them to feel the richness and quality of our products, let’s them know that we have something great to work with and they can sell to clients. For me as a makeup artist, it made sense to partner with Market America/Shop.com because I wanted to brand myself with a great line to market to my clients instead of sending them to a makeup counter or other stores that wasn’t going to pay me for the referral. So many artist and Salons lose money daily by not leveraging what Motives and Market America have to offer. The ones that do get it know why we call ourselves a TEAM. “TOGETHER EVERYONE ACHIEVE MORE” …….

5. Is there anything that you’d recommend others to do/leverage as a beauty entrepreneur in order to maximize success?

What I love about Market America/Shop.com is that we aren’t just Motives Cosmetics. What? What do you mean? What I mean is our company has tapped into every billion dollar industry you can think of. Allowing Unfranchise Owners to leverage their customer base with many different products and services. This alone will maximize your success cause we are not just a one product company. We got the whole enchilada! Social media is another great tool that allows us to reach millions of people so utilize it and brand yourselves.

6. What are you most excited about in regards to long-term goals leveraging Motives & Market America?

What I’m most excited about is becoming one of the newest Motives Cosmetics Trainers. I attended many training sessions with some amazing trainers throughout these last 5 years and I dreamed of one day standing in front of the room educating others to help grow their businesses and here I am. I can’t tell you how excited I am for my future with this amazing company. We are truly changing people’s lives one day at a time and I’m proud to be a part of It!

See Laverne shine by achieving her goals with Motives® Cosmetics on social media at the following accounts:

Instagram: @brushedbylaverne
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Kaitlyn Ivancic

Kaitlyn Ivancic

Director of Consumer Marketing for SHOP.COM