We are so excited to share with you all the launch of our spring/summer Euphoria collection! The Euphoria Eyeshadow and Blush Palette are packed with stunning colors that will inspire you to create endless summer looks. As Motives Beauty Advisors, we get excited about the opportunity to make other’s feel beautiful, and with new seasons come new trends. Customers are wanting to know what’s trending!!
Our June Motives product feature are the NEW Motives Euphoria Collection-The Eye Shadow & Blush Palette along with High Gloss & Cream Lipstick. This is the perfect opportunity for you to educate and introduce these NEW products to your clients, customers, and others in your network. Read on to find out ways to market these products and stay tuned, as we will be bringing you more pictures & blog posts to promote.
Motives® Euphoria Eye Shadow Palette
The Motives Euphoria Eye Shadow Palette is blissfully filled with eight, soft, alluring shades that blend together naturally for effortless looks. Whether you are in a peaceful or playful mood, this selection of euphoric shades is just what you need to sweep you into a fresh, new season.
The Euphoria Eyeshaow Palette includes the following shades (from top left going clockwise):
Intoxicating: a dusty red clay
Delight: a shimmery sage green
Calm: a neutral ivory shimmer
Bliss: a light apricot matte
Serenity: a warm mustard matte
Essence: a shimmery blue metallic
Divine: a shimmery gunmetal
Allure: a dusty wisteria purple
- Features eight shadows for effortless Spring looks
- Matte & shimmer finishes create natural & bold looks
- High color payoff and creamy texture applies smoothly
- Eye shadows can be worn wet or dry
What is included in the Motives® Euphoria Palette?
The palette includes eight shimmer & matte eyeshadows. These effortless shades are the perfect way to enhance your natural beauty.
Which shades are shimmer and which shades are matte?
Shimmer and matte shades are as follows: Intoxicating (Matte), Delight (Shimmer), Calm (Shimmer), Bliss (Matte), Serenity (Matte), Essence (Shimmer), Divine (Shimmer), and Allure (Matte)
Will these eye shadows crease or flake?
These eye shadows have impeccable color retention, so they are resistant to flaking and creasing.
Motives® Euphoria Blush Palette
Vibrant and subdued colors combine beautifully in this six well Motives® Euphoria Blush Palette to give you endless options for the cheekiest of cheeks this spring. Mix, match and blend shades to give shimmer or create new color for even more multi-dimensional looks that are right on trend.
The Euphoria Blush Palette includes the following shades (from top left):
Glee: a warm golden
Paradise: a neutral cream
Exhilarate: a light rose shimmer
Elated: a deep coral rust
Thrive: a dusty mauve
Felicity: a playful magenta
- Features six pressed blushes for versatile everyday looks
- Sheer & vibrant shades blend & layer flawlessly
- Superior pigmentation provides long lasting & buildable coverage
- Variety of complimentary shades bring color and soft definition to cheeks
- Paraben free
What is included in the Motives® Euphoria Blush Palette?
This palette includes six shimmer & matte blushers. These lively shades are ready to bring those chilly cheeks into the sun with some warm and fun pops of color.
Which shades are shimmer and which shades are matte?
Shimmer and matte shades are as follows: Glee (Matte), Paradise (Matte), Exhilarate (Shimmer), Elated (Matte), Thrive (Matte), and Felicity (Matte).
Why do I need six blushes?
Options are important when it comes to color cosmetics! Having a variety of blushes comes in handy as you tweak your look from day to night or from season to season. Glee & Paradise work perfectly as bases to warm up or tone down the other shades. This larger selection also allows you to blend and layer to create looks all your own!
How do I use a yellow blush?
Our Glee blush is an extremely versatile shade and can be worn alone or mixed and matched! This golden shade is perfect for blending and layering with the other five blushes in the palette to warm up and added dimension to any cheeky look.
Motives® Cream Lipstick
Get euphoric with this limited-edition cream lipstick showcased in a special paper lipstick case which is not only super flirty, but also more environmentally conscious as it uses significantly less plastic than traditional packaging. This vibrant tomato red shade is the color of the season and seriously, looks gorgeous on every skin tone.
- Vibrant hue for bold lip looks all season
- Rich creamy formula goes on smooth for a comfortable wear
- Long-wearing and pigment rich for all day pout perfection
How do I apply Motives Cream Lipstick?
Begin by applying our Motives Lip Primer for the perfect base and apply Motives Cream lipstick straight from the bullet following the natural contour of your lips. For an even more precise application, gather lipstick on a lip brush and line lips with color. Fill in lips with remaining product on the brush or use the lipstick tube.
Will Motives Cream Lipstick run or bleed?
Motives Cream Lipstick fills your lips with long-lasting color, but to ensure your color stays put be sure to prime your lips with our Motives Lip primer for truer color that lasts.
Will Motives Cream Lipstick leave my lips feeling dry?
No, this creamy lipstick is formulated to be non-drying and goes on smooth to lock in moisture, so that lips stay hydrated.
Motives® High Gloss
Take a swipe at high shine appeal with the Motives High Gloss Collection. With unbeatable staying power, these liquid glosses will give you gorgeous pigment and luster while igniting your senses with invigorating scents like grapefruit, rose and ginger-lime.
- Provides long-wearing high shine to lips throughout the day and night
- Quick dry time with no sticky residue for a comfortable wear
- Flirty fun shades for buildable color all season long
- Three invigorating scents awaken the senses
- Perfect for layering or wearing alone
How do I apply Motives High Gloss?
Motives High Gloss gives your lips a sheer tint of color when worn alone. You can also layer over your favorite Motives lipstick for more intense color and high shine.
What shades are available?
Motives High Gloss come in three flirty shades: Zen (Orange), Revive (Pink), and Awaken (Purple).
What scents are available?
Each of our three shade has a uniquely invigorating scent:
- Zen features a refreshing grapefruit
- Revive features a relaxing rose
- Awaken features an energizing ginger lime
What type of applicator comes with Motives High Gloss?
Motives High Gloss comes with a convenient and effective spatula applicator for maximum shine in one swipe.
Ideas On Ways To Market The Euphoria Collection
- Personally reach out to 1 person a day to introduce them to the products.
- Hold clinics, events or classes.
- Feature a demo during a Motives Professional Overview
- Hold makeup bag mixers & meet one on one with your customers and show them how to incorporate these products into their routine.
- Share fun new trends
- Post social media images provided by creative.
- Do a short LIVE video on your personal social media accounts with a short demo of the products.
- Do a short LIVE video talking about this season’s trends featuring our new products.
- Put the products together and sell as packages. If they buy a package, you can give away a FREE gift.
- Use hashtags #highgloss #glossgoals #Euporia on social meida
Sharing Trends With Your Customers
During the month we encourage you to challenge yourself to create as many different looks incorporating these Motives products. Once you have created your looks, make sure to snap some pictures using the hashtags #highgloss #glossgoals #Euporia and share on your social media platforms with others to encourage them to book a consultation with you! Immediate results and income are experienced through retail sales! You can do this through online events, social media, or through a one to one scenario. Get creative with your clients and branding yourself through leveraging our amazing products! Customers want to see what the new trends are!!
Trends to Share
The 2020 best makeup trends can be summed up in one word: Euphoria; a feeling of well-being or elation!
This summer it’s all about mixing and matching the fun stuff, like intensely pigmented shades, bright colors, glossy textures, and a little sparkle. Whether you’re in the market for a total reinvention or just a simple color swap, your new look awaits.
Red lips, in one form or another, popped up on the runways every season. This year the combo of creamy-red lipstick, clean skin, and bold brows look more cool, less classic.
SEXY RED LIP: Prep lips with vanilla lip scrub first (flakes and roughness are amplified by matte textures), then swipe on our new Euphoria red Cream Lipstick.
ALLOVER GLOSS: Gloss, gloss, and more gloss. Seriously—We are seeing it on their lips, lids, and skin…it’s that big of a trend for 2020
OVER THE TOP BLUSH: Why should cheeks have all the fun? Runways showed blush that extended up to the temples and onto the eyelid for an ethereal, ultra-romantic look. By layering the blushes in the new Euphoria Blush Palette. Choose colors you usually would shy away from. Just have fun!
Here are a couple action plans
Motives Euphoria Eye Shadow Palette (PRESH23)
UC: $25.00 SR: $34.95 BV: 17
Retail profit: $9.95
If you have a goal of 10 customers buying one lipstick that is a profit of $99.50 & 170BV
Motives Euphoria Blush Palette (PRESH24)
UC: $28.50 SR: $39.95 BV: 21
Retail profit $11.45
If you have a goal of 10 customers buying one lipstick that is a profit of $114.50 & 210BV
Motives Cream Lipstick – Euphoria
UC: $14.50 SR: $20.00 BV: 11
Retail profit: $5.50
If you have a goal of 10 customers buying one lipstick that is a profit of $55.50 & 110BV
Motives High Gloss – Zen, Revive, Awaken
UC: $10.00 SR: $14.00 BV: 7
Retail profit: $4.00
If you have a goal of 10 customers buying just one lip gloss, that is a profit of $40 & 70BV