Motives February Product Feature: Mascara & Lash Extend

In February we will be featuring Motives Lash Products! Get #LashGoals for National Lash Day on February 19th. To celebrate, do some pre-spring cleaning and replace your old, dried up, crusty, and cakey mascaras that are taking up space at the bottom of your makeup drawer and replace them with some fresh tubes.

Motives® Lash Frenzy Fiber Lush Mascara – Includes 2 Black Mascaras

Get the look of false lashes without the work. Fiber Lush Mascara is formulated with fibers that adhere to your lashes making them look longer, fuller and drop-dead luscious. This one-step formula has been perfectly paired with a brush designed for a flawless application that resists smudging, clumping, and flaking all day. And you’re in luck because right now you can get a 2-Pack of this top seller!

Here’s an action plan:

UC: $26.50 | RC: $36.95 | BV: 15

Retail profit: $10.45

10 Customers purchasing=$104.50 profit & 150 BV

What if you just did a fraction of that?!?

Motives® Lash Extend

Face it – the eyes have it, and long lashes make women and men take notice. Motives® Lash Extend serum is not mascara or makeup. It is a serum that can help increase the look of volume in your lashes. This advanced formula contains a proprietary blend of SymPeptides™ that help enhance the look, volume, and beauty of lashes and brows. Motives® Lash Extend nourishes and fortifies each strand for healthier, thicker-looking lashes and brows. Give your lashes and brows a boost with Motives® Lash Extend.

Here’s an action plan:

UC: $22.75 | RC: $32.00 | BV: 17.50

Retail profit: $9.25

10 Customers purchasing=$92.50 profit & 175 BV

What if you just did a fraction of that?!?

Ideas On Ways To Market Mascara

  • Put products together and sell them as packages. A lash bundle!
  • Challenge yourself to 30 consultations for the month (they will purchase more than just the featured products (average sale $100 per consultation)
  • Hold clinics, events or classes(average event sales are $1000 per event).
  • Feature a demo at a Motives Professional Overview
  • Hold makeup bag mixers & meet one on one with your customers and show them how to incorporate these products into their routine.
  • Share education on how to apply them & the difference they will make by incorporating into their routine
  • Post social media images provided by creative:
  • Do a short LIVE video on your personal social media accounts with a short demo of the products.
  • We NEED reviews-Please write a review on the featured products
  • Use #LashGoals on your social media posts

Some Fun Facts To Share About Mascara

The expiration date: Two to three months
Why it goes bad after that: While pumping the mascara wand into the tube helps to use more product, it also drags more air and potential germs into the products. This causes it to dry out or go bad.
Signs you need to replace it: If your mascara flakes, clumps, dries out, or smells, it’s time to toss it.
How to clean it: There is no way to clean or preserve your mascara, so your best bet to just replace it.

Sarah Slusher

Sarah Slusher


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