New! Motives® Beyond Beauty: Fall/Winter 2017

Loren Ridinger and the incredible Motives team at Market America’s 2017 International Convention are excited to announce the brand new:

Motives® Cosmetics Campaign for Fall/Winter 2017: Beyond Beauty #NotSoBasic

Market America’s 2017 International Convention is always a motivational and inspirational week! Being amongst 20,000+ motivated UnFranchise Owners in the beautiful city of Greensboro, NC, was enough of a reward! The 2017 Fall/Winter Motives® Cosmetics product launch announcement is the cherry on top of this much anticipated and far from basic week!

MOTIVES® Fall/Winter Campaign goes beyond basic. This collection is dominated by vibrant earth tones in hues of red and orange grounded by shimmering metallics. Pair these bold shades for a warm, smokey eye that is effortlessly sophisticated or add trend-setting texture with a glossy finish. Embrace your beautiful diversity with this #NotSoBasic Collection that is Beyond Beauty.


Available NOW:

Motives® Filter HD Powder: A translucent finishing powder developed with ultra-blurring and light reflecting pigments that set makeup for an airbrushed, high-definition finish. The lightweight formula leaves an undetectable veil that reduces the appearance of shine and blurs imperfections for a beautifully smooth, matte complexion.

Motives® Double Take Lipstick Duo: Bow down to our inventive swatch, “Royally Red!” An innovative lipstick duo that perfectly pairs bold and metallic hues to instantly transform your pout. The creamy, moisturizing formula hydrates lips in a single swipe for a flawless, smooth application. Create a color combination that turns heads with this modern duo.

Motives® Luminous Translucent Loose Powder: “Banana” is the perfect color for minimizing discoloration. Go bananas for the new Luminous Translucent Loose Powder. This yellow shade neutralizes blue under-eye circles and corrects surface redness on any skin tone.


Motives® Pressed Bronzer: “Hampton Socialite”-Introducing a matte bronzer in a creamy, blendable formula ideal for light to medium skin tones. Get a gorgeous, natural glow all year with this new addition.



Motives® Pressed Eyeshadows: Welcome our newest shades: “Lit”, “Rebel”, “Head Strong”, “Vengeance”, & “Studded”! Take your look to next level fierce with new high-pigment, shimmering shades that are creamy in texture and effortlessly buildable. Go beyond beauty with these vibrant hues that are #notsobasic.

Motives® Iconic Palette: A super sexy, modern collection of shades for eyes, lips and cheeks, Iconic Palette embodies the extraordinary woman – the influencer, the game-changer, the legend. Filled with matte and shimmery shades that pair together effortlessly, create endless powerhouse looks from this all-in-one palette.

Liquid Foundation:

Motives® Illuminating Liquid Foundation: Click here to see the colors in “Ivory”-“Pink Nude”- Soft Beige”- “Sand”-“Golden Beige”- “Creamy Natural”- “Light Honey”- “Spiced Sand”- “Toffee”-“Sienna”: An illuminating foundation that melts into skin leaving you with a radiant, flawless-looking complexion. The creamy, long-wear formula builds and blends effortlessly, leaving your skin with light-weight, natural coverage. Optically diffuses light to smooth the appearance of skin, hiding imperfections for an instantly lit-from-within glow. Reignite youthful radiance in just one drop with this breakthrough foundation.

 Which new Motives® products are you motivated to share with your customers after Market America International Convention 2017?





Kaitlyn Ivancic

Kaitlyn Ivancic

Director of Consumer Marketing for SHOP.COM

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