Join us for an information guest blog post with Sara Smith, Motives Beauty Manager, to learn more about what goes on behind the scenes when developing Motives products. This post gives you a look behind the curtain of what all goes on in the cosmetics industry.
Motives Product Quality & Education
The world of cosmetics, skincare, and personal care
Importance Of Ingredients
Ingredients play the ultimate part in product development. The right or wrong ingredients can make or break a product. Ingredients are what make up your product, so it’s so important to know where your raw ingredients are coming from. After being in the industry for a while, you begin to learn what locations are best known for which ingredients. That helps you to make sure you are truly sourcing the best of the best.
Packaging Packs A Punch
With our market spread globally, regulations come into play with each product launch. Regulatory restrictions are different for every market, so our scientists here at Market America’s headquarters help us with making sure any product we decide to launch is acceptable for everyone. We do various ingredient and regulatory reviews to make sure we know the “ins and outs” of what’s in our products. Along with reviews, products in our international markets undergo consultant review and are filed with the respective government agencies for each country. We adjust and make changes as needed based on regulation restrictions.
When it comes to formulations, we take pride in making sure to develop the best possible product. We create formulas based not only on just color, but what benefits and characteristics we want. This really becomes prominent in our skincare lines since they are always very benefit focused. If we want a product that focuses on fine lines and wrinkles, we work closely with our science teams and vendors, while performing market research to decide what ingredient and formula is going to get us to where we want to be.
At the end of the day, there is truly an art to product development. It’s incredible to see all of the steps you have to take to get a product to market. While a fun journey, it takes an incredible amount of patience, follow up and team work. We are blessed to have an amazing leader, Loren Ridinger, and team to help us accomplish what we want. We strive to continue to bring you high-quality products at a competitive price.