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Myth Versus Fact: Coupon Marketing

2021 is going to be the year of education and empowerment! Like playing the telephone game, we’ve found that important information sometimes gets lost, misinterpreted, or even updated over time. Each Thursday, we’re going to feature a new series on our blog: Myth Versus Fact. This blog series will tackle a new topic in order to help provide correct and up to date information. First up in our series is coupon marketing. Continue reading to learn the facts about coupon marketing.

 

Myth: UnFranchise owners lose money by sending coupons.

Fact: All coupons/code offers are funded by your retail profits. For example, if you elect to activate a coupon/code offer for a 10% discount, you will receive 10% less retail profit from the sale.

 

 

 

While it is true that the discount is funded by the retail profit from the purchase, coupons are a great retailing tool. Sharing coupons with your Preferred Customers can have a dynamic impact on the growth of your UnFranchise Business and will help your customers save big on the Market America products they love.

Instead of sending coupons out too often or to everyone on your customer list, we have a few tips to help you build relationships and reoccurring customers through the coupon marketing program. 

New Customers: 

Who doesn’t love a good discount right? Offer 10-15% off new customer orders for their first purchase with you. Often times a great deal can entice people to make a purchase for the first time, especially if the deal is shared on social media. You can make a post to share the offer and have them reach out with their email address to receive the deal, which will also put them on your email list. With coupons, customers can save money on Market America’s exclusive products. Coupons are an excellent way to entice new customers to try products.

 

Loyal Customers: 

Send a coupon code as a way to say “thank you” to customers who continue to support your business!

 

All Customers: 

Feeling extra generous or trying to tap into holiday spending, such as Valentine’s Day? Send a coupon code to all of your PCs!

 

Coupon marketing is a seamless and convenient process that occurs entirely on UnFranchise.com. Try sending coupons to your customers today!

 

*Disclaimer: All coupons apply to Market America products only. Does not include Partner Store products, MOR products or Loren Jewels.

*Disclaimer: All coupons/code offers are funded by your retail profits. For example, if you elect to activate a coupon/code offer for a 10% discount, you will receive 10% less retail profit from the sale.

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Ashley Purnell

Ashley Purnell

Director of Corporate Social Media