#NationalLashDay: Get to Know the Motives Mascara Lineup

 What do you look for in a mascara? We’re showcasing our lineup of incredible lash formulas to help you and your customers satisfy your lash goals. 

Motives® Lustrafy Waterproof Mascara

A rich, hypoallergenic, waterproof formula that volumizes your lashes. The waterproof formula extends its wear to last all day and night while resisting smudging and flaking.

Motives® Fiber Lush Mascara

Get the look of false lashes without the work. Fiber Lush Mascara is formulated with fibers that adhere to your lashes making them look longer, fuller, and drop-dead luscious. This one-step formula has been perfectly paired with a brush designed for a flawless application that resists smudging, clumping, and flaking all day.

Motives® for La La Mineral Volumizing & Lengthening Mascara

A mineral formula that intensifies your lashes with extra volume, expansion, and curl. The formulation is gentle and resists smudging and flaking.


Motives® Lustrafy Mascara

A rich, hypoallergenic formula that volumizes your lashes, and resists smudging and flaking. The oversized brush builds thick, beautiful, bodacious lashes with every swipe. 

Additional Lash Products You’ll Love

Motives® Lash Primer

A conditioning base that makes every lash look fuller and longer. The moisturizing formula helps to mend dry lashes for full, extended wear.

Motives® Lash Extend

This advanced formula contains a proprietary blend of SymPeptides™ that help enhance the look, volume, and beauty of lashes and brows. Motives® Lash Extend nourishes and fortifies each strand for healthier, thicker-looking lashes and brows. Give your lashes and brows a boost with Motives Lash Extend.


Motives® Eye Lash Curler

A pinch-proof eyelash curler that gently clamps around your lashes for the perfect finish. This must-have tool applies the perfect amount of lift and curl for a gorgeous, wide-eyed look.


Looking for your new favorite mascara? Explore all the benefits of our fierce mascara lineup here. 



Jacqueline Garcia-Casals

Jacqueline Garcia-Casals


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