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NEW: Motives Arch Definer Ultra-Fine Brow Pencil

Your brows don’t have to be your arch enemies; make them your BFFs with the Motives® Arch Definer Ultra-Fine Brow Pencil. Get to know about this exciting new Motives release here.

Step up your brow game with the Motives Arch Definer Ultra-Fine Brow Pencil! Featuring a retractable, super-fine tip for filling and lining with precise hair-like strokes this pencil helps you achieve full, natural-looking brows. This smooth, creamy formula is water- and smudge-resistant, so your brows stay on fleek from day to night.

The Motives Arch Definer Ultra-Fine Brow Pencil

  • Is water-resistant, long-wearing and smudge-proof formula keeps brows on fleek
  • Is retractable, ultra-fine tip creates precise hair-like strokes for natural-looking brows
  • Has a superior formula provides the perfect amount of color and texture
  • Includes a convenient spoolie brush end for shaping and blending
  • Is Paraben-free

These pencils pair perfectly with the Motives Essential Brow Kit to complete your brow looks. Use the Arch Definer Ultra-Fine Brow Pencils to define the arch and the shape of your brow and follow it up with the Motives Essential Brow Kit to fill and set them with the wax included in the kit. This is also a great bundle to present to your customers.  

Frequently Asked Questions: 

How do I apply Motives® Arch Definer Ultra-Fine Brow Pencil?

Sweep brows into the desired shape with the spoolie end. Fill in any sparse areas with the ultra-fine tip using short strokes to mimic natural hair growth. Finally, blend the color through your brows for a natural look.

*Pro Tip: To extend the life of your brow pencil, twist up only a small amount of lead when applying. This will help you achieve a more precise application and prevent lead breakage.

How do I choose the right shade for me?

With any makeup, there is no definite right or wrong, and your choice purely depends on personal preference! A good place to start is to base shade choice on your hair color. If you have lighter hair, then a shade darker will help give your brows dimension while still making them look natural. If you have darker hair, then a shade lighter will add definition without making your brows appear too pronounced.

I prefer a natural-looking brow, will this product work for me?

Yes! “Natural” is these pencils’ middle name — kind of — it’s actually “Ultra-Fine,” which helps you achieve the natural look of your dreams. The super-fine point helps apply color in precise hair-like strokes, so it mimics your brow hair for the shape of your dreams without any faux pas.

Can I use other brow products with the Motives® Arch Definer Ultra-Fine Brow Pencil?

Absolutely! Layering is the way with color cosmetics. Our Motives® Arch Definer Ultra-Fine Brow Pencil pairs perfectly with powders, pomades, gels … you name it! All these products can be used with a pencil to give a bolder look or even to set the look for even longer-lasting wear!

Is the Motives® Arch Definer Ultra-Fine Brow Pencil tested on animals?
Motives® does not conduct or commission animal testing of any finished product.

 

Ways to Market the Arch Definer Ultra-Fine Brow Pencil:

These speak for themselves once you see them in action. Here are a few ways you can market them.

  1. Create an application video and share it on social media or on a newsletter to your customers with a strong call to action
  2. Connect and reach out to 10 makeup artists in your area or on social media and introduce them to the Motives brand by recommending all 4 shades for their makeup kits. 
  3. Host 5 brow-themed Motives parties and do a live demonstration of the product
  4. Show your customers how they can find their shade match using the Virtual Try-Me tool
  5. Recommend the Motives Arch Definer Ultra-Fine Brow Pencil and the Motives Essential Brow Kit as a must-have bundle

You and your customers will absolutely love the Motives Arch Definer Ultra-Fine Brow Pencil. Try them on and shop now! Remember you can now use Sezzle at checkout on Shop.com and Unfranchise.com to buy now and pay later.

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Jacqueline Garcia-Casals

Jacqueline Garcia-Casals