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NOW LIVE: New Motives Blending Sponge

Makeup multitasking has met its match with the new Motives® Blending Sponge. This all-in-one tool puts the power of a streak-free, airbrushed-quality makeup finish in the palm of your hand.

Meet the New Motives Blending Sponge

The unique, three-sided design features a flat base, beveled edge, and curved edge to effortlessly blend and layer color into every contour of your face with precision. Made from a super soft and bouncy material, this versatile sponge helps minimize makeup waste and can be used wet or dry in any makeup formulation to achieve the perfect level of coverage. Whether you’re concealing, contouring, baking, blushing, bronzing, or highlighting, this sponge has got you covered!


  • Can be used wet or dry with all makeup formulations
  • Unique three-sided design features a flat base, beveled edge, and curved edge to fit all contours of the face
  • Super soft and bouncy material easily blends product for a flawless finish
  • Absorbs less product to minimize makeup waste
  • Designed to fit perfectly in your palm for easy handling and precise application
  • Can be used wet or dry to achieve the perfect level of coverage
  • Reusable and latex-free


How do I use the Motives® Blending Sponge?

Dampen the sponge before use, being sure to squeeze out excess water before dipping it into your wet or dry cosmetics. Apply to the face using a stippling motion. Use the flat base to apply the product to large areas of the face. Use the beveled side with the tip to apply the product in hard-to-reach areas such as the nose, mouth, and under the eyes. Use the curved edge for baking, contouring, and highlighting.

How do I clean the Motives Blending Sponge?

Cleanse it with mild soap and rinse with water after application. Allow the sponge to air dry. It is recommended you cleanse this tool once a week with an anti-bacterial soap to maintain a sanitary surface.

Where should I store the Motives Blending Sponge?

While air-drying the Motives Blending Sponge, set it out in a dry space where there is optimal airflow. Once completely dry, the sponge can be stored in its original container.

What products can I use with the Motives Blending Sponge?

The Motives Blending Sponge can be used with any makeup formulation including liquid, crème, or powder products.

How long will the Motives Blending Sponge last?

The Motives Blending Sponge can last 3–4 months with proper care.


How to market the new Motives Blending Sponge:

  1. Recommend it as a perfect applicator for your customer’s Custom Blend foundation or if they purchase other Motives foundations like the Flawless Face Stick Foundation
  2. Send an email blast to your customer database announcing its arrival
  3. Share images provided by the internal team
  4. Record a short-form video applying your foundation with the Motives Blending Sponge and share it on social media
  5. Jump on Instagram or Facebook stories to show the product in action 

Be sure to shop now to get your hands on the newest member of the Motives lineup. Stay tuned at MAIC for more incredible product announcements. Remember that you can use Sezzle at checkout to buy now and pay later. Happy blending!

Jacqueline Garcia-Casals

Jacqueline Garcia-Casals

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