Shopping online is more than convenient – it’s a way of life within our over-busy, pre-scheduled, modern-day lives. No waiting in line for the store to open, no budgeting in added waiting time to secure a car spot, gone are the days where you find a product instore only to then find out they are out of stock – enter the new age, an online shopping mall that is open 24/7. But most importantly, my personal favourite – no crowds and no line ups.
Australians spent $21.3 billion last year buying goods online, and that growth is predicted to climb yet again this year. As mobile technology continues to advance so do the sales; in 2015 less than 10% of Australians used a smartphone to make an online purchase – compared to last year where an incredible one in five online purchases were made from a mobile device. It is predicted that by 2020 every 1 in 10 items will be brought online.
So where are these Sales coming from? Let’s take a look at the Top 10 Buying Locations across the Country. Recognise any of these areas? If so round of applause to you for being a part of the top areas with the most volume in purchasing!
December is the largest buying month for all online categories, which is why Christmas is the largest shopping event in Australia.
The top three products bought online are electronics, clothing and books. With “Variety Stores” being the biggest category in online shopping, accounting for over one third of all purchases in Australia. This category comprises of retailers that have wide range of goods, from clothing and beauty, to books and electronics.
Consumers are making the most of both international and domestic promotions, and the most popular electronics globally show to be;
1. iPhone 8
2. 2. iPhone X
3. Nintendo Switch
4. Samsung Galaxy 8
5. Xbox One X
The Games & Toys sector sees a huge spike in the lead up to Christmas, with 41% of its annual online purchases occurring across October, November and December.
The most popular toys predicted for Christmas are;
1. Monopoly Cheaters
3. Ride On Four Wheel Drive
4. Fisher Price Think & Learn Teach ‘n Tag
5. Chow Crown Game
6. FurReal Ricky, Trick Lovin Pup
7. LOL Surprise! Bigger Surprise!
8. Poopsie Slime Unicorn
9. Hatchimals Hatchibabies
10. Transformers: Augmented Bee Vision
11. Nerf N-Strike Elite Infinus
12. Hot Wheels Corkscrew Crash Track Set
13. LittleBits Avengers Hero Inventor Kit
14. Fingerlings Unicorn
15. LEGO Fantastic Beasts Grindelwald´s Escape Playset Toy
So, let’s take a look at how Aussies are spending, who exactly is shopping online and what are their spending habits. Did you know Australian consumers are spending approximately $593 on Christmas Presents? It’s time you – the consumer, started turning that spending into earning.
And that’s where we come in – AU.SHOP.COM is your one-stop shop for the latest Clothes, Beauty, Homewares, Electronics, Health & Nutrition, Kids, Travel and more. We have developed a way to give back to you – the consumer, by awarding Cashback – it’s free to join with no ongoing fees; so be sure you are making the most of your spending this Christmas Season!