In order for an UnFranchise Owner to grow and see results, they must be able to recruit.
Recruiting involves showing the business. To be honest, some of your potential recruits may know little to nothing about Market America, the Shopping Annuity, and the UnFranchise Business. Don’t panic! The “I’m not sure I have heard about it” response is totally normal. My guess is the next question your prospect will ask is “What is it?”
This is where recruiting comes in. This does not mean that you have to jump right into showing the UnFranchise Business Plan or the Basic 5. It might be a smart idea to slowly introduce the business so there is no pressure whatsoever to make a decision this very second. Besides, JR Ridinger and Marc Ashley always say that a potential UFO should see the plan at least three times before signing up. Recruiting is a marathon, not a sprint.
One strategy to familiarize your prospects with Market America and the Shopping Annuity involves media hits. Media hits range from videos, photos, social media posts, articles, and celebrity shoutouts. By sharing media hits, potential clients get a small taste of what this business involves as well as its impact on society. Think of it as the appetizer to the main course.
Recently, we received multiple media hits that can be used for recruiting. The first tool is a MAWC2018 media highlight video. The video contains messaging about pre and post MAWC2018, the Shopping Annuity, Motives Cosmetics, and SHOP.COM. The video is available in English and Spanish.
We would also like to share an informative article that was co-authored by SHOP.COM’s Vice President of Search and Analytics John Vivers and Front End Developer Jessica Rice. Both John and Jessica play a crucial role in helping the company utilize data to deliver a tremendous user experience on SHOP.COM. The article is titled “Bridging The Gap Between Data And The UI.”
John and Jessica’s article was featured in three major trade publication sites. Click on the links below to read the article
Use these media hits to help recruit for your team!