The drastic rise of click-and-order and dramatic decline of brick-and-mortar is a major shift in how businesses and business owners retail products. Because of this, the importance of retailing on social media is at an all time high. The easier it is for customers find products on social media, the more opportunities you will have to retail products.
Here are three tips for retailing on social media.
1. Show You Are A “Product of the Product”
JR Ridinger always says that in order to retail products, you need to become a “product of the product.” This means that in order to sell products, you need to use the products. You should know the ins and outs of every product you use so when your client or potential customer asks you a question about the product, it becomes second nature. One of the easy ways to show that you are a product of the product is through a social media post in which you feature the product you are selling. Customers tend to trust reviews and testimonials over company statements. For example, if you use TLS, show a picture or film of you taking the product and explaining its benefits.
2. Run A Contest
People love to win. It’s just human nature. An effective way to give people that “winning” feeling is through a contest. Contests promote engagement and activity on your social media pages. It’s a fun and simple way to not only get customers involved, but spark interest in the products. Market America recently ran a contest for an MAIC ticket and the usual engagement and impression numbers for their Facebook increased dramatically.
3. Talk To Your Customers And LISTEN To Their Feedback
It sounds so simple, but you don’t want to know how many business owners forget about their audience and customers. Both positive and negative feedback will happen. It’s the nature of the retail business. However, you can minimize it by responding to complaints / questions / concerns on a daily basis. Use appropriate hashtags to condense your searches and find comments easier. Stay up-to-date on your feedback and your business will be better off in the long run.