This week, our featured Shop Consultants are successful UnFranchise® Owners Tony and Michele Molinaro! Last Thursday we asked our Facebook audience what questions they would like to ask them about building a successful business. Interested in seeing if they answered your question? Read on!
How do you use social media to build your business?
When it comes to social media, what platforms don’t we use? As internet marketers, we understand the value of online advertising. When social media made its debut not too many years ago we were amazed that we could capture leads after putting in a small amount of time and creativity. We use it on a daily bases and consider social media to be our fishing hole. We consistently throw bait out and wait for someone to tug on the line. We believe if we can connect many pieces of the internet together we will engage the viewer for a longer period of time. At this point they have found the answer to their question or a solution to a problem. Either way, we have either attracted a customer to a product or intrigued a potential partner to learn more about the business. We call this process “Connecting the Dots!”
Our strategy is to create interest on a daily basis. We link them to our Facebook page or business page which includes a link to our blog. Our blog is a way for us to express who we are and what we have to offer. We are also able to capture someone’s email address on our blog. Once we have their email we can put them on our “conveyer belt.” We send them our newsletters alerting them to specials and weekly webinars we are holding. We also inform them of live meetings being held near them.
A great place to start your social media campaign is to follow the leaders: Loren Ridinger, JR Ridinger and the Market America Corporate team. They give us the tools we need to be successful all we need to do is just personalize the information.
We understand the Internet changes very rapidly and constantly new platforms are being added to social media. Do not let yourself become overwhelmed! Start with 2-3 platforms (i.e. Facebook and Twitter) and after a short period of time you will see that using them has become habit. After that, you will find that branching out and using other platforms will be easier.
What is the biggest mistake that UnFranchise® owners make when using social media to build their business, and how can they avoid it?
We think two of the biggest mistakes UnFranchise® owners seem to make are that they are trying to sell rather than cultivate relationships, and they do not post frequently enough. When creating an update, the number 1 priority should be to post with a purpose. The goal of the post should always be to engage your audience. We call this process “Stirring the Pot” (Tony is an Italian chef after all!). Stirring the pot means you are creating interest, making your audience interested enough to ask who you are, and engaging them by showing them the lifestyle you are living.
Social media is about connecting with friends, family and business associates; it is not about closing a sale. If you are going to post about a product, we recommend sharing a personal testimonial rather than a comment stating this product is great. This will assist you with engaging your audience. A key point when it comes to social media is to be consistent and post frequently. Your posts will be seen by a greater number of your friends and followers, and you will be more likely to engage more people. Make it a point to do what we do and spend at least 20 minutes every single day concentrating on your social media campaign. We try to hit these key elements daily: listen, engage, reply, friend and be brief.
Can you give us a few of your best recruiting tips?
The best tip Tony and I can give someone is to learn what we call MA 101! MA 101 involves a total investment of $110.00. MA 101 includes the following:
4 UnFranchise Business Presentations: $20.00
2 New Distributor Trainings: $30.00
2 Basic 5 Trainings: $30.00
1 Local Seminar: $30.00
Total Investment: $110.00
We recommend you complete MA 101 as quickly as possible. Completing these trainings and these events will teach you the basic information you need to know about building a successful business, which is composed of two things: the first is being able to speak intelligently about the business, and the second is building your belief in yourself and realizing that you can build a successful business.
What attracted us to the business was the fact that the company links everyone back to UnFranchise® Owners via email. We consider ourselves email magnets. We are not interested in handing out our business cards. We simply ask someone our Million Dollar Question; “Can I send you link to my website?” When they respond yes, we reply, “Great, let me have your email.” We then set their customer profile in our back office and send them a follow up email displaying a link back to the site along with log in and password information. In order to build a successful business you must live by one rule: If your mouth is not open your business is closed. Your portal is live 24 hours a day, 7 days a week, but you must take advantage of the opportunities to share it with potential customers.
How do you show the business to people across the country?
One of the most powerful tools that we use is live screen sharing, or as we call it “Interactive Screen Sharing”. There are many free companies to choose from, but we like to use Join.me because it’s quick and simple. This web application allows you to conduct “show and tell” presentations over the Internet, regardless of where your audience is in the world.
We all have friends all over the country and even down the street who live very busy lives. They have very little time in which we can show them the business model, but with the use of this amazing free tool you can share your business and your products to anyone, anywhere, anytime. Go to Join.me and try it for yourself!
What is your favorite SHOP.COM feature you always share with your customers?
We have a few favorites! eGifts has many functions. One, of course, is in gift giving for a holiday, birthday, anniversary, etc., but have you ever given an eGift to a prospect? Making an investment into your business can have a huge payout. After meeting a prospect from Atlanta, GA I sent her an eGift to thank her for an invitation she extended to me. She selected the Motives® for La La lipshine. A week later I received an email thanking me for the gift but also requesting more information on the UnFranchise® Business opportunity. She did her due diligence on her own, and in the end all we had to do was answer a few questions. She became a business partner and within a few months activated and received her first commission check.
Think outside the box when it comes to eGifts. Next time you get your nails done or your oil changed in your car, send an eGift instead of a tip. When a customer puts in a large order for something like Isotonix®, follow up with a thank you eGift from a different product line you offer.
Another one of our favorite SHOP.COM features is what we call the ‘Winning Combination,’ which consists of the Isotonix® Kits and AutoShip. Every customer is informed about the special pricing we offer with Isotonix® product kits and the bonus savings they can receive when they place their order on AutoShip. By placing their order on AutoShip, you’re creating residual income for your whole team and consistent retail profit for you. At the end of every sale we always ask the customer, “Would you like to save an additional 5%?”
How do you add a personal touch to your business?
We believe fortune is in the follow up. We have a system for everything we do in our business: every customer receives a hand-written thank you card, which includes a label with our information they can apply to their product to make reordering simple and easy. If we are introducing the business to someone, we send prospects a link to our blog and connect them to our Facebook group so they can meet the team. We ship a catalog to all first-time customers. If they ordered Isotonix®, we make sure to include a mixing instruction diagram. We utilize newsletters to inform our customers about specials and alert them to upcoming team webinars. Every newsletter contains links back to our blog, which is a place they can get more information on the services we provide. This is the system we have created that works best for us, and we follow it to a “T.”
We would like to thank Tony and Michele Molinaro for taking the time to speak with us and revealing some of their best business-building tips! Now it’s your turn: which one of Tony and Michele’s tips do you think will be the most helpful to your UnFranchise® Business and why? Comment your answer below!