Businesses have changed the way they market themselves online to improve their search engine optimization (SEO) and rank higher in online searches. In the United States, an average of 12 billion searches are made every month (according to hubspot.com).
Good SEO not only drives traffic but increases brand visibility for an UnFranchise Owner and boosts brand value on the market. It’s especially important for you to be visible and easily searchable so you can gain new clients and since your team and clients are already shopping online.
Here are a couple useful tips and tricks to help boost your SEO:
1. Be consistent.
As an entrepreneur it’s important to stay active don’t let your social media slip. Re-share, comment and tag people in your posts.
2. Tweak your settings
Make sure your settings are accurate. On Twitter, make sure to include your location, a bio, link to your website. When building a business it’s important to be on top of the small details.
3. Timing. Timing. Timing.
We mention this all the time, timing is key. Make sure you are posting at a time in which you can get the most interaction. You can use this guide to check what hours work best for each social media platform. Also link your social media posts with events in your life, if you have a seminar coming up share it on your social media – you can even create an event on facebook and invite your followers.
Make sure you are engaging with your followers whether you’re interacting with them directly or in comments such as “like if you agree”. Ask questions – ask your followers how they earn their cash back or what they spend their money on most.
5. Use interactive imagery
Use imagery and content that captures attention, this increases the chance of interaction. Photos receive twice as many likes as text updates. Videos are shared 12 times more than text updates (according to simply measured Facebook research). We have logos you can easily add to your images. If you have questions feel free to email us directly and we will be more than happy to help you out.
6. Use Hashtags
When someone clicks on the hashtag for example (#shoppingannuity), they will automatically be shown all the other public posts which include this hashtag. This adds so much value to a small business, because you can expose your content to a much wider audience.
7. Keep a blog
The more content you have online with tags and keywords and the more involved you are with posting the more relevant you’ll be and more visible you’ll become.