Social Media Monday: Changing the Game with IGTV

In the social media world, Instagram is where it’s at! From aesthetic feeds to linked stories, a lot has changed with this super-popular platform in the last year but taking YouTube head-on with IGTV takes the cake. Find out everything you need to know about the latest update in this week’s Social Media Monday!



IGTV is absolutely ground-breaking news for anyone who blogs, markets, influences, and builds their personal brands or businesses on social media. The addition is rolling out as an app as well as a feature, and has been described by Instagram as its “most exciting feature to date”. In short, it is a way of watching lots of videos on Instagram, without worrying about posts, feeds or stories. In truth, it is much more than that.


What Is IGTV?

IGTV is a standalone vertical video app as well as a feature on the original platform. Unlike a typical Instagram video, these aren’t limited to one minute. Instead, each video can be up to an hour long! The longer, permanent videos allow you to offer more in-depth storytelling and build stronger connections with your audiences than before. As explained by Instagram:

“We’ve learned that younger audiences are spending more time with amateur content creators and less time with professionals.”

In IGTV, the channels are the creators themselves and anyone can be a creator! You can upload your own IGTV videos in the app or on the web to start your own channel. In order to do so, you’ll have to know how to upload, right? The actual specs of IGTV are as follows:

  • Videos can be up to 60 minutes long
  • Videos can be up to 3.6gb
  • Videos will be in MP4 format
  • Videos should be 9:16 size


Longer videos are perfect for going in-depth on the latest product or service you’re offering with your UnFranchise Business! Showcase your products to the world by posting full-length makeup tutorials and talking about the latest research behind your products!

Product Demos + Recipes

Videos bring products and foods to life in ways that photos just can’t keep up with! Show off how delicious your healthy recipes really are or how effortlessly that Custom Blend Foundation really blends in. You can even talk through a simple WebCenters solution to a common problem to showcase a service!


Loren does an amazing job talking about her favorite ways to get involved with IGTV on her blog, just in case you need some inspiration from the very best!


What part of IGTV are you most excited about?
Tell us in the comments below!


Tayler Glenn

Tayler Glenn


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