Even with all of the social media platforms out there, Facebook is still a prominent platform for both personal and business use. As an UnFranchise Owner, more than likely you share business information or products on your page. Whether you have a business page on Facebook or rely solely on your personal page, the following eight rules found in this handy infographic apply. Keep reading to find out eight things you should not do on Facebook.
This infographic from Social Media Today provides 8 simple rules to follow on what NOT to do on Facebook. See our explanations for each below.
- Don’t Spam: Whether you’re on the corporate page or a friend’s page, refrain from spamming your page info onto other people’s posts. When fitting, it is acceptable to comment with “Feel free to reach out through direct message if you’re interested in finding out more about the benefits of OPC-3.” This leaves the ball in their court rather than you come across as pushy or overstepping.
- Don’t Over Post: We all have at least one on our Facebook newsfeed that every time you open Facebook, there they are with a new post. If you post too many posts per day, people will likely unfollow. Think quality versus quantity.
- Don’t Under Post: Post at least once per day. If someone finds your page organically or even through a friend, they want to see that you’re active and available if they have a question.
- Don’t Be Selfish: Think outside of your business bubble. We don’t mean to stop posting about your favorite products or the Shopping Annuity, we mean get creative with how you do it. Try a new local spot, snap of pic of your meal, and casually mention how you got paid it through SHOP Local. This will also point people to a new local place they may not have known about before.
- Don’t Be Shy: Network with other UnFranchise Owners and other business owners outside of Market America. Do you love your chiropractor? Network on social media, it is after all the whole point, you never know what doors may open!
- Don’t Lose Your Identity: Your personal brand is everything! Often pages lose themselves and become robotic in their posts. Unveil the person behind the screen with behind the scenes, live Q & A, videos, etc.
- Don’t Ignore Your Fans: This is very important! Always engage with your followers, don’t just “post and forget.” Refer back to your previous posts often and dive in. If someone posts “Awesome!” to a photo or product you shared, comment back with a question such as “Have you tried this yet? What did you think?” Don’t let a comment drift off, spark a conversation.
- Don’t Post Something You Wouldn’t Want to See: Simply put, respect your followers’ time and only post things that are relevant. If it doesn’t fit your personal brand, it’s safest to keep it off your page.
What rules for Facebook would you add to the list? Share with us in the comments.